DIRECT2CUSTOMERS WEBSITE CONTENT COMMUNITYWhy I Share Business Marketing Content.
As an owner of a small business, I want to receive feedback from my marketing tips, to share with others. Whether posted on my blog, website, newsletters, email, or in discussions with customers and prospects, I want to hear what people think. I am a solution provider. Feedback is the fuel for a solution provider. Plus, learning and doing, is beneficial for business growth.
In The Beginning...1986, I started writing my first small business manual, CustomMark.
- I discovered every business is unique. When I started my first company, I read and researched a lot of information on how to market and sell my company marketing services.
- I built a variety of questions to ask potential customers to arrive at a marketing program that can work for them.
- In my third year of business, I had a nice list of exploratory questions leading to the solution of the puzzle on how to ask potential customers the right interview questions. For example, understanding your business capabilities, customer types, business environment, product, pricing, revenue and whatever it takes for them to build a better business. Finding the key problems that unlocks the door of success is using probing questions.
That is why we ask–so you learn and start doing.
The latest edition of CustomerMark is the sixth, and the title changed to Custom-Made Marketing. There are 18 modules and 75 pages to challenge the mind of any small business owner for results-oriented marketing. Updated for today’s marketers.
Marketing, advertising, and sales are difficult.
Are results judged on performance?
Is the key word quality?
Tired of the same old same old??
Starting on this page is a walk-through slider presentation for the information a business owner or manager needs for marketing, advertising, and sales success when joining my FREE Direct2Customers marketing community.
The conversation is a combination of Kristen, an agitated marketer, and the very knowledgeable MarketingDoc, available to help her through her marketing questions using the 18 modules, 75-page Custom-Made Marketing eBook.
“It’s becoming harder to meet deadlines, marketing goals, and our new customer acquisition program is in low gear.
Maintaining your team’s enthusiasm to get people to buy your product and/or your service in our present market is mind-boggling. Try this! Do that! That never works! And the beat goes on.
It’s always been a challenge to create consistently exceptional attractions, but it’s tougher.
I want to try some concepts of a customer-centric marketing strategy. But which one’s?”
Direct2Customers is a direct marketing and sales community. Created and published thousands of how-to articles and published newsletters.
- White papers.
- Instruction articles for marketing and sales for small to midsize companies nationwide.
When you join our community...
the first thing we ask is what type of help are you looking for? Yes, it is free to join. But it is easier to connect you with the right content
Follow my conversation with Kristen and her responses to get a sample of what the type of assistance we offer to all that join.
Kristen, what are you working on?
(On the nest few pages is a walk through simulating types of questions asked.)
My manager wants to sell more product and services.
Mdoc. Are you in marketing? Advertising? Sales?
Kristen. Yes, pretty much. Sometimes all three.
Mdoc. What is your deadline date?
Kristen. Whenever, but soon rather than later, I guess.
Mdoc. Need some help?
Yes!!! I like what I'm hearing so far,
but tell me more.
For example, how, when, and where do we start?
I'll be your guide.
Let’s start with how the Direct2Customers Marketing Community can assist you to learn by reading community content or help from other members.
Kristen. Sounds good.
I'll start with a chapter from my e-book
Mdoc. In edition 6 of my Custom-Made Marketing e-Book, chapter one, there are a variety of questions that will help me understand what you have and need for you to get better results in your next marketing campaign.
"I'm Beyond Reading"
“I need results, like yesterday.”
I start with Module One, a 4-page Situation Analysis worksheet, in my Custom-Made Marketing eBook. I use a Q&A interview method to learn about you and your organization.
During the interview, we learn more about each other’s business expertise. We share ideas. What works and what did not work.
Kristen: Tell me more.
Mdoc: Here are a few questions in this module.
- Precisely define your company and your product or service.
- If you offer a service, tell us what you sell in seven words or less, and what a customer receives when they buy it, how the service will perform for the person and who purchases it, and specify the single most important benefit.
- In once sentence, describe what your company does. Do you have a USP (Unique Selling Proposition)? If yes, attach it to your information.
The Q&A leads to ideas for your marketing and advertising capabilities.
"I LIKE WHAT I'M HEARING."
“Tell me more.”
Mdoc: I’ll send you content from our Library of Marketing that will address a lot of your concerns.
We have tons of marketing content, published articles, and reports all written with specific topics in marketing, advertising, sales and managing a small business.
By the way you need to join us before we share FREE content.
Sounds Great! Count Me In!!
To learn more about your needs, company, products, services, marketing, advertising, and sales. Ready?
After that session will send you a group of articles and other content that will address your concerns.
And Kristen, this is free when you join our community. Check out our blog and read a few articles and see for yourself the value.
Services and expertise:
Copywriting, Design, Marketing Strategies, Data Management, Marketing and Sales Planning, Direct Mail, Email, Landing Pages, Customer and Prospect Lists, Advertising, Sales, Marketing and Sales Content, Data Analytics, Segment Building, Photography, Solution Provider, Websites, Landing Pages, Custom-Made Marketing, A Small Growing Business, Creative, Plus More.
Over 44 Years Of Building Our Distinctive Style of Small Business Marketing
Three reasons to try direct2customers
We’ll sort through thousands of how-to-do articles, reports, studies and more, in our Library of Marketing, to meet your request and provide possible solutions for your problem.
We are flexible
If you want to be the best growing business or a B2B company with a great marketing and sales department, we have a variety of tools to share. Expertise in direct marketing and mail, customer-customer-centric strategy, creativity, lead gen and selling solutions.
It’s a low risk high reward
Custom-Made Marketing is an e-Book written to make you think, stimulate creative ideas, creative team building and much more. A valuable process to create custom marketing, advertising, and sales building strategic plans personalized for your company. There are 18 modules in our e-Book with a lot of stimulating questions that fit your company to a tee.
Marketing and Sales Innovation
Small business's and B2B companies
Marketing and Sales Solution Providers
Years Of Experience