Proven ways to increase customers and take your small business to the next level

Proven ways to increase customers and take your small business to the next level

I created question-and-answered marketing modules that are closely connected to accomplish overall goals for your company and customers.

I ask many questions. Share examples. Ideas are shared. It is a conversation. We both learn and understand about each other.
What is in it for you? A FREE E-book? Better business? Organization? Leadership? Success?You need to answer as many questions as possible. Why? My goal is to help you.

As I see how your questions are answered, I can provide content to you which can lead to solving a problem or two...

that are beneficial for you, so we can get you the best free content and the advice you need to succeed.

 

 

Plus, when you JOIN our community today...The first 10 companies that join, receive a FREE copy of my 6th edition Custom-Made Marketing E-book. (Expires last day of spring.)

Ready for a challenge?

How about building a Grade A marketing and/or selling model?

In the following four panels below are eighteen brief questions and twelve questions that will need a paragraph or two of your answers from each question. The more company info you can add to any of the questions is entirely up to you, but highly recommended. When we meet and discuss the questions, we both will pass on other information back and forward. This has always been one of the major successes of helping companies like yours.

The questions are also on a landing page.

OK, start building your list

and don’t forget to

send it to me via email.

You are on the clock!

  1. Define your product or service. Corporate marketing mission statement. Company goals.
  2. Did you use marketing research and analysis of your marketplace?
  3. What is the how and why customers buy?
  4. Do you have customer segments based on their buying habits?
  5. Your development of strategies, planning and advertising programs to profitability meets the needs of different segments.
01

What do you know and wish to

know about your marketplace?

  • Why do customers come to you and not competitors?
  • What common characteristics do they have?
  • List the benefits of importance to your customers.
  • Examine the marketplace’s wants and needs. What is a fit? Not a fit?
  • Examine your own strengths and compare these to your customer needs and wants.
  • Analyze the strengths of various competitors?
  • Do you try to be on the ground-breaking of industry trends consistently?
02

List advertising tools and tactics that you use.

If so, send samples. Such as;

  • Sales letters.
  • Sales visits.
  • Qualifying prospects.
  • Sales presentation.
  • Handling objections.
  • Closing the sale.
  • Follow up scripts to close a sale.
  • Customer databases or CRM.
03

What channels of distribution are you

using for marketing, advertising, and sales?

  1. Email.                     7. Brochures.
  2. Post cards.             8.Newsletters.
  3. Landing pages.      9. Blog
  4. Website.                 10.Digital.
  5. Social media.
  6. Posts.

Marketing and Sales Innovation

Small Businesses Served

Marketing and Sales Solution Providers Created

Years Of Experience

Custom-Made Marketing E-book

All the requested information above is from our Custom-Made Marketing E-book. It is a program I started building shortly after I started writing my small business and marketing plan in the Mid-eighties.

The book has a unique set of questions and facts for equipping your marketing tools to help you build a better business. I call it a custom company marketing and sales plan. All is based on your vision, teamwork, and your best customer experience. We’ll provide the fuel.

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.

The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

Here’s An

Exceptional Special

The slide presentation is a conversation between Kristen, an agitated marketer, and the MarketingDoc, the author of the E-book, who will help her get answers from the questions in the “Custom-Made Marketing and Sales” E-book, A Situation Analysis.

Kristen’s goal is trying to find the right combination of promotions and advertising tools to increase audience response and creating more sales. In this back and forward learning experience we both understand more about the company and management team and ideas generated and discussed. These are questions that make people think while using examples and thought-provoking ideas from both sides.

There are 18 modules, and 75 pages in our E-book. I invite you to read each slide in the presentation. Each slide is less than 30 seconds reading time.

Module number one, Your Situation Analysis, is available in a free download in the slide presentation. I will give a FREE question and answer session of the Situation Analysis module with recommendations to improve your marketing and sales. Plus, I’ll toss in a free copy of Custom-Made Marketing E-book, a $79.00 value, upon completion of the module.

EXPIRES ON THE LAST DAY OF SPRING!

Here’s how to enter our free e-book, Custom-Made Marketing drawing.

Send your name, email, with “Module One Drawing” to Mdoc@direct2customers.com. If you are in the top 10, we will send you an email if successful.

If you are successful, here’s what happens.

I’ll interview the 10 companies to complete Module One.

This is a FREE question-and-answered session of the Situation Analysis module.

Once the Situation Analysis are completed and you were in the requested top ten, we’ll send you a copy of my E-book, Custom-Made Marketing.

MarketingDoc

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

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Part Two-If you are serious about marketing and sales, that will increase revenue…

Part Two-If you are serious about marketing and sales, that will increase revenue…

PART TWO

Part Two Final

SO, WHAT IS A MARKETING TACTIC?

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

First, remember that advertising is a tactic of marketing. Everything marketing starts and ends with your customers. You need to understand what all your contacts, customers and prospects need, examine the analytical data, and respond to them in their preferred communication channel. Customers will share their thoughts about the products you offer, but you should start the contact to gather more results. Good tactics, a suitable response, equals better marketing results.

Your tactics become more effective when you use relevant copywriting based on collected data. Increase in the frequency of messages. Always use what you learned about customers from the last advertisement they received.

I look at an advertising tactic as a tool. Here’s what is a must in your toolbox.

  1. A tool using direct mail as a channel.
  2. A great headline.
  3. A post in social media. An instructive way to do something with your product or service.
  4. A digital marketing channel, such as a how-to video, can capture more eyes.

Using two channels, such as email, especially in concert with direct mail, will increase response. Use a content marketing tactic in a webinar, trade shows or a post on social media, such as LinkedIn.

Just like a fork in the road, there are many paths to arrive at one designation. Which is the best road? Sharing information and keep tabs on what tactics a customer responds to is a great signal you’re on the right path.

When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.

What was just described is rather simplistic. However, since there are many steps to take with your marketing planning efforts, it’s never a good idea to skip a step or two until you know why.

There’s the problem.

People skip a response. Getting the right marketing and advertising in place is a lot of work, but if you expect excellent results, it’s worth the time.

Tip: Anyone managing a marketing campaign eventually starts second guessing their choices, which are expected. Unfortunately, if no one recognizes the problem, that will lead to poor responses.

Have patience with the “direct hits” to get your contacts to act. If you leave the scene too quickly, they removed your company from their memory. For example, a display pop-up may have to be seen 25 times before a contact reacts. And, other tactics, must support it such as email or direct mail. Multi-channel communication is a must for many businesses to get expected results.

Your contacts can miss a few issues of your email or the web landing page selection on your website. If you decide to change your advertising, any contacts who return to the landing page may easily pass right over the new content.

You must program people for familiarity. Therefore, your logo, tagline, positioning, brand, and so forth, is critical for success. That’s why it belongs in your creative marketing strategy.

So, commit to keeping your message consistent, set up a frequency and give it time.

  1. Fine-tune your marketing based on customer suggestions or data analytics.
  2. It may take time, depending on the product or service, to see measurable results.
  3. Remember, it takes a multi-channel approach to reach a target market.
  4. Contacts need to be reminded by you and be there when they are ready to make a purchase.

 

Action Plan & Timeline

A very specific calendar of tactical placement is important. Always remember, you may know where you are, but you may not know how you got there. Examine each tactic for success. Such as the number of inquiries when they occurred, why they occurred, and how they occurred.

Then evaluate each tactic based on cost, marketing channel, and message effectiveness. Finally, was the successful tactic seasonal? Did more calls occur at a time of the year from a specific tactic or medium source? Analyze. Analyze. Analyze. A little fine-tuning can make the difference between overall success and failure.

 Summary

What are buyers looking for?

  • Best price (value).
  • Buying is simpler.
  • Branding.
  • Available, searchable, accurate information.
  • Experience.
  • Great communication.

Thanks for reading and please share with others – except for your competition! I truly appreciated it.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

then you build a custom direct marketing and selling strategy. Here's how.

For starters, you will need to appoint…

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

The first step is the hardest

Attracting attention is marketing and is extremely important. You first attract the attention of your target buyers with your company logo, corporate colors, and tagline. When you design your company “look,” define the type of business you are marketing. Is it friendly or austere? Do you offer bargains or firm practicing? Make your company colors and logo a reflection of your business personality.

Creative marketing strategies outline a broad plan of action that best uses the organization’s resources to achieve a marketing goal. Marketing strategies are the specific actions taken by the organization to communicate with the select primary target groups. Here are at least two major marketing strategies to consider in your direct marketing. 

  • Market Penetration. Getting more customers for the present product/service. Tactic- communicate more effectively and frequently. 
  • Market expansion. Getting more customers from new target groups and marketplaces. Tactic- Understand client needs and wants and offer solutions from product/service offering towards the target.

In conclusion, you and your team must carefully design a marketing strategy to meet a marketing goal and the demands from a client base to be effective. For example, in a growing business, market penetration can be very successful. Next, we will analyze several tactics available to achieve a strategic goal. 

Onward to the next challenge.

For starters, use a name of action, such as money-making for the next marketing planning project. Analyze the captured marketing data from previous advertising campaigns, looking for the good, the bad and any mistakes you want to avoid. A small business needs as much information as possible to meet the company sales goal for the direct marketing program and advertising tactics. Don’t count this action short.

Marketing strategies defined are the specific actions taken by the organization to communicate with the selected primary target groups. The very nature of a direct marketing strategy is to get your marketing message to a prospect and customer, easy to read, and acted upon by the recipients. A sales goal for a direct marketing strategy could be x amount of dollars received, number of products sold in y amount of time, and on a what specific communication channel.

So, what is a marketing tactic? We’ll tell you one week from today via email and blog post.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
Are you looking for a higher revenue stream?

Are you looking for a higher revenue stream?

Answer a few tough questions

Building a business and marketing plan will teach you more about your customers, competition, direct or indirect, your industry and what other small businesses are doing. You are not in school anymore, so it permits copying.
But, in business planning, you need to answer some tough questions. If you are tackling a plan for the very first time, you need to build a planning and marketing advisor’s team. Select first from your employees. After all, they need to speak up, but please, no punishment from past discretions. Some of your best ideas may come from them.

A QUICK TIP

Some people are best at answering questions when a question comes up during a conversation. Here are a few probing questions to help you get the ball rolling:

Search for Answers

Meet with non-competing business associates you admire and even your customers. Other people to know may be in your local chamber of commerce, junior colleges, a community business association, or in local business schools.
Visit your local bookstore, a university or junior college library, or venture online to find a ton of books, podcasts, and many gurus to check out for help. Keep in mind, your team members may have some ideas in the area. I recommend not to venture here until you visited the pervious suggested people.

1. A situation analysis is a significant start to help you change.

My company analysis involves evaluation of your company’s objectives, strategy, and capabilities. It will enable you to determine the strength of your business model, whether there are areas for improvement. For example, understanding your business capabilities, customer types, business environment, product, pricing, and revenue.

As written above, some people are best at answering a question during a conversation. The situation analysis is a great tool for your company leadership and team members. For example.

* Precisely define your company and your product or service.

* If you offer a product, define what it is, how is the product used, how is it put together, and what are the expected results.

* If you offer a service, tell us what you sell in seven words or fewer, and what a customer receives when they buy it, how the service will perform for the person and who purchases it, and specify the single most important benefit.

* Then, in order of importance, describe which features will appeal to your marketplace.

* In order of importance, define the products/services your company offers. (Be as complete as possible.)

2. Here are example questions I may use to look at Your Organization.

    • In one sentence, describe what your company does. Do you have a USP (Unique Selling Proposition)? If yes, attach it to your answers to these questions.
    • How long have you been in business?
    • How is the company organized (subsidiary, division, franchise, etc?).
    • Are the current product lines or services meeting their goals and objectives? Please list them in importance of their success.
    • What is your knowledge about products and/or services information from customers is telling you?
    • Describe what you think your target audience knows—and feels—about your company and the products/services, in terms of quality, features, style, brand names, etc.
    • Describe what you think or know what your target audience knows and feels about your competition.
    • What areas of product (or services) and brand strategy need improvement?
    • Have you developed research profiles of each customer segment?
    • How is your company presently positioned in your industry? What is your company known for?

    In today’s business environment, you need to learn as much as possible about customers, transactions, and who is the next customer to serve. It is not as easy as looking at customers and the products they purchase and to make a mental note of the differences.

    A company needs a business model to focus on what customers want and even how they think, recording answers in a database. Do not fall into the trap of building a major campaign on logic or a gut-feeling–it is a formula for disaster.

Join Our Community Forum and Get My FREE Answers to the Questions Above

If you want to get a feel for questions asked and answered, sign up for free today for our Direct2Customers Marketing Community. 

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling
Be More Creative and Strategic in Marketing and Sales Promotions…

Be More Creative and Strategic in Marketing and Sales Promotions…

which lead to many benefits in the overall growth of your company and employees.

What are the top five strategies in our direct marketing community?

When evaluating existing marketing and selling programs, we always find a variety of solutions and ideas to enhance company growth. There are leadership skills that come with creative marketing strategies. And we all know the importance of leadership.

Selecting the best strategy or using a variety of strategies is common, but first do your homework. Just as you can’t fit your feet in a shoe size smaller than yours, you need strategies that work well with management, your team, and your targeted market.

I have used five battle tested strategies, from the past and in today’s digital landscape. There are a variety of strategic names, such as a game plan or master plan. In my world of marketing and advertising, creativity is prominent.  The art and science of marketing tend to lead one to build creative strategies.

I made a presentation in 1993, at a business trade show in Chicago, on how to use creative strategies in direct marketing mail with one-to-one marketing, and relationship marketing. These were creative strategies in this era showing results in marketing programs and tactics.

The good results were also the importance of gathering customer data and analysis to add some strength to a firm’s strategic marketing plan.

Our five strategies of importance are in no particular order. However, the customer always comes first.

A customer-centric marketing strategy

The customer is at the center of your marketing universe. Therefore, all your products and services must meet their needs and requirements. Not just in the beginning of a purchase, but every time the customer makes a purchase. People don’t buy products or services–they buy solutions.

If you Google customer-centric marketing, you will uncover a ton of definitions. To keep it simple, I’ll use the following information that hits on a few high notes based on experience.

Customer-centric marketing means to fulfill all the needs and wants of each customer with a desire to help them reach satisfaction and doing it all with a smile. If you want to experiment with the principles of customer-centric marketing, you need to learn the “how” from your customers, one-on-one.

  1. Learn as much as you possibly can about all your customers and prospects. Even the ones who may only purchase on an irregular schedule. For example, ask them how they use your product or service? How did they make a purchase decision?
  2. Share your product and service features and benefits with your prospective market. Give them a taste of what you offer. This will lead buyers to more ideas on how to use your products or services. Consider using the benefit from your company being a solution provider. Working closely with your buyers to design a special service or product that is very beneficial to them.
  3. Treat your customers with value added, no cost services.  This is one benefit that no one forgets.
  4. As you learn more about each customer, keep fulfilling their needs and wants to exceed their expectations. A happy customer leads to collect more marketing data. More data can lead to better advertising results.
  5. And when customers are happy, they give you testimonials. Testimonials are a great addition to your marketplace communications and especially customer service and the selling team.

Why use a direct marketing strategy?

You need a customer-focus mentality to see and understand why your customers buy or not buy. There is nothing better than weaving a direct marketing strategy and its many tactical choices to reach, attract and sell more to your target market audience. In one word, AWESOME! 

Direct marketing is also an interactive system of marketing and selling using two-way communication in your marketplace. Effective direct marketing uses more communication channels to get a measurable customer response and enables you to record and analyze event data.

The direct marketing strategy, as coined by Lester Wunderman in the 1950’s, “is advertising directly to the consumers mailbox with less competition.” An advertising message, sent to a consumer, provides a direct path to the person’s mailbox, with less noise from the competition.

For example, the United States Postal System is moving toward digital, but not at the expense of direct mail, but using it with direct mail. (See the post Informed Delivery from the USPS.)

Why a use multi-communication channel strategy.

Multi-communication channel marketing enables you to use a variety of communication channels to reach your customer and your customer responds. For example, direct mail, e-mail, landing pages and numerous channels in social media hit their target market with good results.

The customer is the center of your universe and all your products and services must meet their needs. Many times, more than not, it’s wise to make sure your database used for prospects and customers in your marketplace records, show what channels are used and by whom. People don’t buy products or services – they buy solutions.

Why A Data Driven Marketing Strategy?
May I quote, according to Fospha, “Customer Data Platform Specialists,” director Sam Carter stated that:

“Without fully integrated customer data, businesses are unable to fully engage their customers and drive conversions at sustainably low cost, retain customers and build brand loyalty.” 2016 publication. By the way, this is still true today.

At a ClickZ’s webinar, August 23, 2017, Maximize Your Customer Data, a definition of personalization is defined as, “communicating differently with a customer based on their characteristics, to optimize customer acquisition, retention and lifetime value.” Also still true today.

 Plus, according to McKinsey, personalization can result in a sales uplift of 10%, and increase return on investment on marketing spent by a multiple of eight. Without data management, everything else you build in your marketing model, is wasted.

The analysis of data will help one to determine isolated trends, regions, or time periods to compare with your other data from previous campaigns.

Designing solutions for your small business and b2b marketing is three-fold.

  • To attract and retain buyers,
  • using end-to-end visibility into all marketing and selling campaigns, and
  • from impressions to revenue.

This can easily combine data from various sources to get new insights about your marketing and advertising tactics.

Why a Data Driven Marketing Strategy? 

Personalization assumes that you know something about the people to whom you are mailing, emailing, or sending to a landing page and so on. It’s an effective way to keep customers spending their money on your products and services. 

Why a Digital Marketing strategy?

There are different types of customer profiles, behavior, and competitors. Designing solutions for your business to attract and retain customers, and gain visibility into all campaigns, from impression to revenue is extremely valuable. When your strategy enables you to easily combine data from different sources to obtain new ideas, value is generally recognized.

Develop and create a marketing and selling campaigns, driven by your customer data and paid‐search strategies, is measured by key performance indicators (KPI) you create.

In a small business and a b2b company, you can start to learn to increase your proficiency in social advertising, use Google AdWords, and Google Analytics to find meaning in user behavior. Determine if your competition and other companies in your industry use digital marketing and learn why and how it is used.

A small business and b2b marketing and selling fact remains that those who “have a need for what you have to offer must be aware of what you have to offer.”

Summary

In many ways you can see it pays to have a strategic creative marketing and advertising approach in all your marketing and selling communications with your target market. Think of your strategic creative marketing plans like a good home-made recipe. What I mean is, you use a little strategy and a bit of another, to stay in the know about your customers and target market.

Thanks for reading and please share with others – except your competition! Your time is truly appreciated.

Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customers community.

It’s what we do. It’s what we love to do.

Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608

 

 

 

Digiprove sealCopyright secured by Digiprove © 2020 J. Mike Deuerling