Proven ways to increase customers and take your small business to the next level

Proven ways to increase customers and take your small business to the next level

I created question-and-answered marketing modules that are closely connected to accomplish overall goals for your company and customers.

I ask many questions. Share examples. Ideas are shared. It is a conversation. We both learn and understand about each other.
What is in it for you? A FREE E-book? Better business? Organization? Leadership? Success?You need to answer as many questions as possible. Why? My goal is to help you.

As I see how your questions are answered, I can provide content to you which can lead to solving a problem or two...

that are beneficial for you, so we can get you the best free content and the advice you need to succeed.

 

 

Plus, when you JOIN our community today...The first 10 companies that join, receive a FREE copy of my 6th edition Custom-Made Marketing E-book. (Expires last day of spring.)

Ready for a challenge?

How about building a Grade A marketing and/or selling model?

In the following four panels below are eighteen brief questions and twelve questions that will need a paragraph or two of your answers from each question. The more company info you can add to any of the questions is entirely up to you, but highly recommended. When we meet and discuss the questions, we both will pass on other information back and forward. This has always been one of the major successes of helping companies like yours.

The questions are also on a landing page.

OK, start building your list

and don’t forget to

send it to me via email.

You are on the clock!

  1. Define your product or service. Corporate marketing mission statement. Company goals.
  2. Did you use marketing research and analysis of your marketplace?
  3. What is the how and why customers buy?
  4. Do you have customer segments based on their buying habits?
  5. Your development of strategies, planning and advertising programs to profitability meets the needs of different segments.
01

What do you know and wish to

know about your marketplace?

  • Why do customers come to you and not competitors?
  • What common characteristics do they have?
  • List the benefits of importance to your customers.
  • Examine the marketplace’s wants and needs. What is a fit? Not a fit?
  • Examine your own strengths and compare these to your customer needs and wants.
  • Analyze the strengths of various competitors?
  • Do you try to be on the ground-breaking of industry trends consistently?
02

List advertising tools and tactics that you use.

If so, send samples. Such as;

  • Sales letters.
  • Sales visits.
  • Qualifying prospects.
  • Sales presentation.
  • Handling objections.
  • Closing the sale.
  • Follow up scripts to close a sale.
  • Customer databases or CRM.
03

What channels of distribution are you

using for marketing, advertising, and sales?

  1. Email.                     7. Brochures.
  2. Post cards.             8.Newsletters.
  3. Landing pages.      9. Blog
  4. Website.                 10.Digital.
  5. Social media.
  6. Posts.

Marketing and Sales Innovation

Small Businesses Served

Marketing and Sales Solution Providers Created

Years Of Experience

Custom-Made Marketing E-book

All the requested information above is from our Custom-Made Marketing E-book. It is a program I started building shortly after I started writing my small business and marketing plan in the Mid-eighties.

The book has a unique set of questions and facts for equipping your marketing tools to help you build a better business. I call it a custom company marketing and sales plan. All is based on your vision, teamwork, and your best customer experience. We’ll provide the fuel.

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.

The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

Here’s An

Exceptional Special

The slide presentation is a conversation between Kristen, an agitated marketer, and the MarketingDoc, the author of the E-book, who will help her get answers from the questions in the “Custom-Made Marketing and Sales” E-book, A Situation Analysis.

Kristen’s goal is trying to find the right combination of promotions and advertising tools to increase audience response and creating more sales. In this back and forward learning experience we both understand more about the company and management team and ideas generated and discussed. These are questions that make people think while using examples and thought-provoking ideas from both sides.

There are 18 modules, and 75 pages in our E-book. I invite you to read each slide in the presentation. Each slide is less than 30 seconds reading time.

Module number one, Your Situation Analysis, is available in a free download in the slide presentation. I will give a FREE question and answer session of the Situation Analysis module with recommendations to improve your marketing and sales. Plus, I’ll toss in a free copy of Custom-Made Marketing E-book, a $79.00 value, upon completion of the module.

EXPIRES ON THE LAST DAY OF SPRING!

Here’s how to enter our free e-book, Custom-Made Marketing drawing.

Send your name, email, with “Module One Drawing” to Mdoc@direct2customers.com. If you are in the top 10, we will send you an email if successful.

If you are successful, here’s what happens.

I’ll interview the 10 companies to complete Module One.

This is a FREE question-and-answered session of the Situation Analysis module.

Once the Situation Analysis are completed and you were in the requested top ten, we’ll send you a copy of my E-book, Custom-Made Marketing.

MarketingDoc

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

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Why Use Four Simple Steps to Sharpen Your Proofing Skills?

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

Why Use Four Simple Steps to Sharpen Your Proofing Skills? 

Hoping to keep your excellent reputation intact? 

Or do you need to focus on limiting copy mistakes?

Let’s take the latter but keep on reading what happened to me.

Your attention is to produce, print on paper, add in digital, and publish absolute perfection. You have assembled a thought-provoking newsletter, a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month.

You have read it through a dozen times—just to be sure of your accuracy. And everyone in the office has read it at least once. So, you know it must be right.

But when your 5,000 copies come back from the printer, and you pull out your first piece from the carton, there it is. The headline at the top—the one you were so proud of: “HERE’S YOU FINAL CHANCE TO GET OUR NEW PRODUCT WITH FREE INSTALLATION!”

How could you have missed it? Just one letter, “R.” But it makes all the difference between ridicule and respect.

Mistakes, no matter how small, can crumple your reputation. 

Whenever you put anything in print or digital, your reputation is on the line. Not just errors involving pricing and numbers, but mistakes anywhere in your document or website can have a negative effect on your bottom line—and your success.

“I used a spellchecker,” you say. “So, I know it’s got to be perfect!” But, oh how wrong you are.

Sure, a spellchecker catches blatant spelling errors. But what about the time you typed form when you meant from? Or (as noted in our headline example) when you typed you when you meant your? The instead of they? Ofinstead of off?

So, start sharpening your proofreading skill-set. Your computer just does not know what your fingers forgot. It does not know that you have typed the date of your next fundraising banquet as happening in Mar when you meant to type May.

And if you forgot to include the actual date or time of the event, or that all important phone number, your computer may not remind you. Phone numbers, dates, times—no matter how plentiful your computer memory has, it just cannot comprehend these kinds of misprints.

When you keep these four simple proofreading guidelines in mind, you are on your way to producing perfect documents—every time.

Here are four simple steps to refine your proofreading. 

  1. Give up your ego. NEVER assume you have caught everything. You have not. You are too close to it. And everyone makes mistakes. Be willing to admit there may be blunders in your final draft, or printer’s proof. Take criticism with grace. Realize that others’ comments, even if you disagree, will contribute valuable feedback that will eventually improve the overall quality of your work and save you embarrassment and the cost of re-printing.
  2. Image is everything. In the end, when you put forth your best possible professional image, you will instill greater confidence in anyone who reads what you have written. The better the impression you make, the more you will appear to your audience, and the more success you will garner from your endeavor.
  3. Do it just one more time! Double proof, triple proof, proof again… and proof one last time. Besides someone who collaborates with you, always try to have someone else proofread for you—someone has never read your document before and preferably someone who knows nothing about it. The idea is to get someone who can look at what you have written with a fresh, objective eye.
  4. Finally, neatness counts! As you proofread, you need to communicate the errors, omissions, and problems you discover. Use a good, thin, red pen or a sharp red pencil. Do not use a regular pencil or a blue or black pen. They are extremely difficult to see and read.

Be as utterly neat as you can. Use sticky notes if they make things easier to follow. Be thoroughly clear and concise with any comments or queries.

Summary 

Learn the standard Proofreaders’ Marks at Grammarly or do your own search. Mark changes in the margins and the text, so that the typist’s eyes are ready to capture mistakes.

“Together, Innovation, Motivation and Collaboration is the Now.”

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…

Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…

Not long after the emergence of a digital marketing strategy, many industries had jumped on board the digital highway, embracing these new channels. However, in the mortgage and financial industry, the benefits of this the new medium created some confusion. So, many firms in the industry held back, and continued to use the marketing tactics that worked for them in the past.  

Proven ways to increase customers and take your small business to the next level

Proven ways to increase customers and take your small business to the next level

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.
The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

“I used a spellchecker,” you say. “So, I know it’s got to be perfect!” But, oh how wrong you are.
Sure, a spellchecker catches blatant spelling errors. But what about the time you typed form when you meant from? Or (as noted in our headline example) when you typed you when you meant your? The instead of they? Of instead of off?

Part Two-If you are serious about marketing and sales, that will increase revenue…

Part Two-If you are serious about marketing and sales, that will increase revenue…

When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.

How To Tune-up Your Most Important Marketing Tools…

How To Tune-up Your Most Important Marketing Tools…

I was always intrigued by the dislike between the two departments. Marketing is everything management can do to increase income using attention and attraction for salespeople to sell more goods and services.
For example, advertising is a tactical tool of marketing to announce products and services are available for sale. The sales team works with advertising promotions to gather interest and sell goods and services.
Sales is a tactical tool under the umbrella of marketing.

How To Tune-up Your Most Important Marketing Tools…

It pays to do your research. Here’s how.

Building your marketing and advertising is like building a home. There are many pieces, some equal in use and some are unique.
The result is a very practical home meeting the needs of many people. Our newsletter, blog, papers, and so on, copywriting has the same criteria.
Only the best copywriting can capture more sales and customers.

Follow Along

Learn by reading, Learn by doing.

Based on years of expeience, these are the best tools to solve problems in marketing, advertising and sales.

Free Content

Join our community and forum and together we’ll provide you marketing content to help your problem solving and a solution provider.

Premium Courses

Our latest edition of our E-book, Custom-Made Marketing has 75 pages and 18 modules to build a powerhouse of marketing and sales.

Ready to get started?

Get in touch, or create an account

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Someone once told me to BUILD my Business

Someone once told me to BUILD my Business

Is Business Growth Always on Top of Your Mind?

While building your marketing and advertising for your company, think of it as building a home. There are many pieces, some equal in use and some are unique.

The result of building a very practical home meeting the needs of many people was similar in my thought process, searching for success in my company. Everything used in building a house, large or small, is important. It was no different in my company.

I started my company in the mid-eighties. I wrote a business plan. I talked with the SBA. I met with small to mid-sized companies. I worked for nine years at a B2B company in sales. Still, I had my doubts making a sale and survival.

Direct Marketing Copywriters

Only the best copywriting can capture more sales and customers.

These professionals have a very strong motivation gene in their DNA. Direct marketing copy writing is the primary goal to capture the consumer’s attention. The writers’ powerful copy and exclusive creative offers that no one can refuse.

Additionally, dazzling design pulls the reader into direct and digital marketing. And all direct marketing and mail specialists know frequency of messages is like finding a pot of gold. Especially true if you can do it below budget.

Our Direct Content Drives Marketing Success for A Variety of Companies.

Advertising is a one-way communication, and your customers may not like that. Customers don’t want to be marketed by flimsy offers and scammers, they want to be part of the conversation. As a copywriter, I know the best decision a customer can make is through creative content that’s real.

If business growth is always on your mind, look at the many of the pieces in your marketing and sales. I’m sure you’ll find one or two that may need a little help. Let me know. I’ll share what I have or know to get you on the right path.

Thanks for reading.

MarketingDoc
Mdoc@direct2customers.com
800-251-3608

Our Goal Is always to Help Your Business Increase Customers and Revenue.

The Six Secrets of No-Surprise Printing

The Six Secrets of No-Surprise Printing

Even When Using Digital Printing… it pays to plan.

Methods

Successful print jobs are all about planning and communication. If you plan carefully and communicate exactly what you want, it is unlikely that you will need an expensive do over by a problem or disappointment later.

Number One.

The first step is to have a rational idea of the physical piece you want to create. That means determining the size, shape, folds, and other characteristics. For anything more complicated than a flat sheet, it is wise to create a dummy or mock-up to make sure that pages and folds are where you want them to be.

Number Two.

If you are printing for a mailing, a mock-up helps to ensure that the individual pieces will fit in the envelope properly. It can also help determine the type of printing equipment, such as die cutting or masking that will be a much-needed impact. Simple steps now could lead to savings to make the printing process more efficient. Changing the dimensions, for example, could allow a piece to be printed on a smaller press to save money. Check with the post office or your direct mailer. Non-Traditional size and shape mailers may require a special rate.

Number Three.

Proofing is also important. It is often tempting to rush when you are working under a deadline, but it is always better (and much cheaper) to correct a mistake before printing begins. Show your last design to several people, include those who have not worked on the project. Their input will be fresh and objective. Look for the usual spelling errors and grammatical mistakes. Carefully check the headline and subheads. Most important, be sure that all vital information is correct, including phone number, return address, postal indicia, and bar codes. 

Number Four.

One common mistake is to include photos that look good on a computer screen, but which do not print well on a press. For most, you will need photos or graphics with 300 dpi resolution. Always use stock or vector images from a reputable company. If the budget permits, hire a photographer, designer, or direct marketing mail copyrighter. Make sure they sign off the rights of their property to your firm.

Number Five.

When submitting your design file for printing, you must include not only the file but all the attached files, including fonts, photos, graphics, and logos. Check early on with your printer what they need to get what you want to achieve. Just because it is digital, printers need to follow a protocol to get the best-looking printed material.

Number Six.

Finally, it is important to keep in mind that printing involves putting ink onto paper. The ink and paper you use will affect the last look. You cannot rely on how a design appears on a computer screen. Paper can come in various colors, thicknesses, and textures which affect the last appearance of printing. When in doubt, ask for samples before you begin the design and writing process.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are intertwined in the marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

Learning by reading and doing, marketing, and selling ideas, is what you will find in your Direct2Customer Community. Join us today by clicking on the button.

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling
Are Today’s Customers Harder to Reach?

Are Today’s Customers Harder to Reach?

The competition today is humongous!

In our history as a nation, for example in the 1800s, all selling was face-to-face. Store owners studied customer purchases to determine their likes and not so likes of goods and services. Sounds simple, because it was, then.

Now fast forward to the present. It is difficult to get a grasp on why and what a potential customer would buy. There is a loss of useful, outmoded communication channels seceded by the internet and all things technology.

Further, the competition today is humongous. Customers shopping at stores is low, B2B company industry shows are trying to make a comeback, trade publications are disappearing or bought out, and a small business is erratic with selling goods or closed for good.

The timing is right getting back to the basics.

When I put my thoughts together for this post, I realized how much has changed since the pandemic reached our shores in the first quarter of 2020. Companies, big and small, had a very difficult time on how to communicate with prospects and customers. Try this, do that, or even maybe this will work.

Hopefully, the time is right for a change. The pandemic may wind down as we approach the summer of 2021. Fresh cases of Covid-19 are at their low and in single digits of deaths in Illinois. People vaccinated twice are slightly over 50%.

Selling to people in the 1800s.

The biggest takeaway from the 19th Century was face-to-face selling. In the B2B industry, a person may sell a high-cost product or service. The salesperson usually receives a lot of objections. A good salesperson studies his customers and their company. He must know how to react to the objections.

With negotiations, both people must know as much as possible about each other. Each person wants to walk away as a winner.

So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he know about you?

Look at what other companies are doing.

To become a useful tool, you must transform data into information that can help drive strategic direct marketing and selling programs, financial decisions, and product development. To minimize manual data collection and conserve resources, a company should focus on metrics for readily available data.

In today’s direct and digital marketing, data will capture information needed to drive decisions. The idea of having a good marketing automation tool to capture more data at a reasonable price is a worthwhile investment. The Pareto Principal comes into play when you collect data. Twenty percent of your customers usually provide eighty percent of your revenue. Buy a CRM or database and build one today.

Adding value-oriented work habits.

When you summarize feedback in charts, graphs, or simple to understand language, you’ll always know the score. You know if you’re winning or losing–and to what degree. 

Go get’em slugger!

Useful methods of setting a table for a sale.

  1. Printed Materials. If you have not printed marketing materials in sometime, there are many knowledgeable printers to help you with paper ideas, paper types, color, black and white, sizes, postal requirement and so forth. Look up a direct mail company who process mail for delivery is a logical choice.
  2. Contact List. Every business needs a customer and prospect list. The average list may lose 20% of contacts each year. You can count on over 20% based on the present pandemic. Before you do any mailing, search your current customers from accounting. Compare each list and update your mailing customer list. That is just a start. See #5.
  3. Direct Marketing Mail. Whether a large or small business direct mail can deliver. For example, get creative with printed materials. Get creative with the envelope or other size package, so when it reaches the person’s hand and eyes, they have creative printed material, such as a call-to-action.
  4. Communication Channels. Besides mail you should add additional communication channels such as email, landing pages, your website, telephone, zoom, video such as You Tube and other digital marketing techniques. Your choices are many, but it all depends on what your contacts prefer.
  5. Data Management. Personalization assumes that you know something about the people to whom you are mailing, emailing, or sending to a landing page and so on. It is an effective way to keep customers spending their money on your products and services.

Summary

Yes, there are more. However, without having a good contact list, your results are not always what they could be. The key point in any of the communication channels is personalization. You need to collect customer data, such as what channel (email, mail, etc) is the best revenue channel.

A database, such as a CRM, will disclose more about your customers and prospects. Think about using segments in your CRM. Start simple. For example, what buyers are in the top 20% of revenue. They may have different copy than the other 80%.

Here is a collection of articles and posts for each of the five tactical tools from the list above.

mdoc@direct2customers.com

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are intertwined in the marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

Learning by reading and doing, marketing, and selling ideas, is what you will find in your Direct2Customer Community. Join us today by clicking on the button.

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling