Another way to use a call-to-action (CTA)

Another way to use a call-to-action (CTA)

Another Way to Use A Call-to-Action (CTA)

What other words inspire action?

I Love 2 Inspire

Once someone clicks on your CTA they go to your website or landing page. If the marketing term of “call-to-action” sounds like a military term, I like to use “inspire.” Also, call-to-action always reminds me of the word “sale.” Just about everyone loves a sale.

It’s not a sale

But, depending on what you are selling, maybe the word sale is closed in. Simply, it’s not a sale. The mere thought of a sale is not your brand. If you plan to sell your brand to a new segment in your database, the product or service you select must appear less price sensitive,

A bit of motivation

Is the word inspire better than call-to-action? Inspire leaves a positive feeling for a customer by telling them the secrets of how to use your product or service benefits. Just about anything but a sale. If your product works the way you hype it, people will buy it at a fair price.

At all times learning

L

Inspiration

My first boss taught me how to make dough. Using fifty pounds of flour at one time. He inspired me to learn.

L

Upselling

So, I learned how to “work” a customer. After the order is complete, I was told to remind them to order product B or C, which go nicely with a pizza.

L

Will not fail

I learned a lot from my first boss. He hired me when I was a sophomore in high school. I did not want to fail him.

L

Learn by reading and doing

It was another introduction for me to learn by reading, learn by doing. I attended a technical high school that used a similar vocation of learning. I thrived in that environment!

L

Know your customer reach

As a marketer or salesperson, help your customers feel they want to do something. Maybe they need more information, a sample of the product or service or “buy this product and you can do this or that or whatever you want to do.” Inspire them.

L

Confidence and motivation

The word confidence is another good marketing term to use. Does your product or service provide confidence by the way it works or how to use it. Maybe to fulfill an ego? That works well, it creates great loyalty. Maybe motivate yourself to find more words.

Summary

What other words align with inspiration? Besides, from my first boss.

Learn by reading, learn by doing. You’ll find how in the Direct-2-Customer Community.

Learn By Joining DIRECT-2-CUSTOMERS

Please consider joining us today.

Mdoc@direct2customers,com

You'll Learn By Reading

In the past twenty years, are collection of articles, reports, and white papers were published consistently. Now, we are adding all our publications to our Library of Marketing. Ask to select one or two today.

We'll share our learning by doing ideas and experience

When we send an article or two with you, do not hesitate to contact us. I have a lot of information to share and look forward to the opportunity.to help you take that next step, and it’s usually free. 

MORE READING

Not Every Direct Marketing Strategy Will Suit Every business

Not Every Direct Marketing Strategy Will Suit Every business

View marketing as a science. Whatever product or service you offer your audience, everyone is different. The larger the audience, you must adjust your data collection and analysis. You will need to adjust or add new segments and customer profiles on a schedule. Change comes and goes differently within your audience. You are always reading and always doing.

Direct marketing has hundreds of tactics to reach your customers…

Direct marketing has hundreds of tactics to reach your customers…

 The efficiencies of direct marketing led to a long success for many small business marketing firms and importantly, how to make them work for your small business today. Today I read a report that larger companies are eyeing ways to use it as well.In small businesses...

   Please share with others – except your competition!

   Sharing time with you is genuinely appreciated. Please join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customer Community. 

  It’s what I do. It’s what I love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling
Visuals attract and make the reader pause…

Visuals attract and make the reader pause…

but pounce on them with an offer they cannot refuse.

Direct and digital marketing is a combination of words, pictures, and ideas. A great visual tool without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive words and ideas often diminish the result.

At times, your audience may not understand a visual. Many have heard of the Pareto Principle, but after seeing in use in a post or an article, it deserves a trip to Google to answer people’s questions.

Use another pause visual to slow or stop the reader to check it out. Make sure a post or solicitation opens in another company web page so the trip back for the visitor returns to the original location. Also, this is a clever way to explain the definition of a word or phrase.

Do you know your competitors, directly or indirectly? Find out before you read their product description after seeing their product in a photo or video. You may say, “Now, why didn’t I think of that?” Or, “this new product will kill us.”

Each example is important, but prospects and customers will overlook the best words and most monumental ideas unless something grabs their attention. Producing “grabbers” work well with about any communication channel today.

The grabber for direct mail is the design. It’s the proper mix of color, shape, size, illustrations, photos, and typography.

I know what you are thinking. If you said your digital and social media communications could use a design makeover, you are correct. Try it. You won’t be disappointed.

A good headline accentuated with a photo or art is “a double whammy.”

Bright colors and bold graphics set your work apart. Illustrations are easily editable to fit your brand and can even be more universal than photography. Let Vector illustrations help your next project wrap up a punch.

Focus on creating a “how-to” or “why” or a “number series” while adding value and/or supplying entertainment in the form of a photograph, vector art, or even a short video or GIF.

As we learned in Direct Mail 101, the how-to is powerful because it engages the prospect on a deeper psychological level. It’s self-centered and most of us pay more attention when we hear “how-to and whatever follows after it.”

Try using a catchy relevant headline in the email subject line and see your open rate increase. Go a step further and add visuals with copy.

How to Reach a Qualified Target Audience… and motivate them to seek you out!

Momentum is not only a powerful force; it can keep people in motion. Eventually, when focusing on a segment of your contacts, such as once-buying prospects, you will learn how to qualify them.

The copy and the photo are enough to draw the reader in to the post. The copy can appeal to a human emotion.

Ask a question in the headline.

“What marketing communication channel delivers over 700 million messages each day?”

Curiosity can draw many reasons to find an answer. A good copywriter will add more subtle information. Like, in…

Subhead. Hint. Something you do with marketing.

 The answer is 700 million of letters and parcels are delivered yearly by the United States Postal Service. When you decide to use the US Mail channel, it’s a good guess the contact will get what you sent.

Thinking of using direct mail?

When designing direct mail, many people tend to be overly concerned about the individual design elements in the piece. Such as:

  • How does the headline look?
  • Should we put a few bullet points here?
  • How about some added color here?

Stop! Always try to look at your design. Stand back from your thoughts and look at it as you would a cool piece of art.

Imagine the blocks of text, the headlines, and various color blocks and photos as design elements – squares, circles, rectangles. Look at what stands out and what doesn’t.

Summary

If you want to learn more about this communication channel, direct mail, visit our Direct2customers.com and visit the Library of Marketing. There are a variety of sample writings. If you have a specific need send an email to Mdoc@direct2customers.com.

Thanks for reading and please share with others – except your competition! Your time is truly appreciated.

Learning and doing, marketing and selling ideas, is what you’ll find at Direct2Customers community.

It’s what we do. It’s what we love to do.

Thanks again for reading. Questions? Mdoc@direct2customers.com     800-251-3608 (USA only)

      

 

 

 

 

 

Digiprove sealCopyright secured by Digiprove © 2020 J. Mike Deuerling