Teaching everything we know to help you earn a living using the proven concepts of direct marketing and solution selling.

Teaching everything we know to help you earn a living using the proven concepts of direct marketing and solution selling.

If success is your passion, subscribe to our Direct2Customers Marketing Community and see for yourself the value of what we offer. FREE to join! 

Here’s the kicker. Using our FREE content will compel you how to blow away the competition. 

For example, In our Library of Marketing you’ll find a massive quantity of writings, articles, papers reports and more just for the asking. All the marketing content is based on learning and doing for people who want to succeed. 

Itoday’s marketing and selling, you need a better understanding of the way prospects and customers act. Always write down some of the actions you observe when you and the team are dealing with prospects and customersStart to build profiles of your prospects and customers. Why? Not everybody responds in the same way. Everyone does not have the same problem.  

People you meet may have similar personalities, but everyone is different. In addition, you have competition, direct and non-direct. If you want to create better marketing and selling, you must learn about your marketplace and record the “doing” that worked and others that didn’t.  

How The Direct Marketing Community Works for You 

1. Library of Marketing. 

As you scroll through the community web site (direct2customers.com), there are many FREE writings that you can request. If you don’t see something you like, send us an email and in a few short sentences discuss your problem or need. I’ll match writings to your request and send it your way.  

Even if you have more questions, I’ll answer as much as I can, once you become a member. The goal is to have members help other members. As writings are requested, I’ll add them to the Library of Marketing for everyone to access.  

2. Looking for a Strategic Marketing Advantage?  

We recommend five key strategies for growth.  Each can be used alone, or in combination, to become highly effective in your marketing communications. 

  • Customer-Centric Marketing 
  • Direct Marketing 
  • Multi-Channel Marketing 
  • Data Driven Marketing 
  • Digital Marketing

3. What is our Custom-Made Marketing E-book? 

When you visit this web page, you’ll find two offers. These two free modules, Situational Analysis and How to do Market Research and Analysis are the favorite modules requested. Choose one and contact us for how to ask and use the questions found in both modules. Gather your team and copy or record their answers and management as well. 

The eighteen modules in our e-book can help you build a better company, marketing and selling. Each module will help you think of better ways to operate your company at a higher level. If you want us to ask you and your team the questions and to analyze your responses, there is a fee, but there are discounts for all members.   

Remember the Rule of Three: Thinking Visually in Threes      
Optional services  
WHAT? 

Direct Marketing Mail Success content is available for companies that want to use it as an advertising tool.  

Our publication, Direct Marketing Mail Success, since 1993, has thousands of articles on Direct Mail, Direct Response, Small Business Marketing Success, and much, much more in our Library of Marketing. The copy is always updated based on current conditions as well as writing new articles. You can purchase a subscription for 4 copies within a year. There is an option to have us design the newsletter or just purchase the content. If there are any questions, please contact us at 800-251-3608 or Mdoc@direct2customers.com. 

WHERE TO FIND US? 

Number One. Our Direct Mail Success Newsletter – is still a quarterly publication, averaging five articles per issue, containing the latest information on Direct Marketing Mail, such as: 

  • Data Analytics 
  • Segmentation 
  • Customer Profiles 
  • Customer-Centric Marketing Strategy 
  • Multi-Channel Marketing Communications  
  • Digital Marketing 
  • Social Media Marketing 
  • Small Business Marketing 
  • Not-for-Profit Companies 

Number Two. MarketingDoc Blog – weekly posts on small business and b2b marketing – subscription pricing is available. 

  • Direct Marketing Techniques and Fundamentals for Social Media Channels 
  • Outbound and Inbound Marketing Programs 
  • Using CRM’s 
  • Customer-Centric Marketing Strategy 
  • Landing and Call-to-Action Web pages 

Locations of other posts by The Marketing Doc – Variety of Guest Posts, Google Blogspot, Constant Contact, LinkedIn, Discussion Groups, and MarketingDoc.net 

HOW? 

Custom articles – Here are many purchase options for you to consider. The most common are: 

  • Update selected content to present marketing conditions, if necessary. 
  • Create new articles for use in a pre-determined market. 
  • Purchase an existing article as is, Copyright assigned to your firm. 
  • Article usage in a blog post for you to customize with your company brand image. 
  • Article usage in a company email for client acquisition or relationship building. 
  • Miscellaneous needs – Let’s discuss your needs and set a goal for the content. 

WHO?  

Marketing Communications Group brings over 35 years of excellence and pride in helping companies and their people reach their marketing and growth goals.  

One of the benefits of social media and content marketing is you don’t have to be large company to succeed.  

Our goal:  providing consistent timely content and assist you by responding in a timely matter that really counts. 

Your goal: Know your target customer. You have closer and more frequent contact with customers.Your customers want solutions/answers to their questions, and if you can offer them more and better ideasyou are a solution provider. 

Thanks for reading and please share with others – except your competition! Your time is truly appreciated.

Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customers community.

It’s what we do. It’s what we love to do.

Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-250-3608

   

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Visuals attract and make the reader pause…

Visuals attract and make the reader pause…

but pounce on them with an offer they cannot refuse.

Direct and digital marketing is a combination of words, pictures, and ideas. A great visual tool without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive words and ideas often diminish the result.

At times, your audience may not understand a visual. Many have heard of the Pareto Principle, but after seeing in use in a post or an article, it deserves a trip to Google to answer people’s questions.

Use another pause visual to slow or stop the reader to check it out. Make sure a post or solicitation opens in another company web page so the trip back for the visitor returns to the original location. Also, this is a clever way to explain the definition of a word or phrase.

Do you know your competitors, directly or indirectly? Find out before you read their product description after seeing their product in a photo or video. You may say, “Now, why didn’t I think of that?” Or, “this new product will kill us.”

Each example is important, but prospects and customers will overlook the best words and most monumental ideas unless something grabs their attention. Producing “grabbers” work well with about any communication channel today.

The grabber for direct mail is the design. It’s the proper mix of color, shape, size, illustrations, photos, and typography.

I know what you are thinking. If you said your digital and social media communications could use a design makeover, you are correct. Try it. You won’t be disappointed.

A good headline accentuated with a photo or art is “a double whammy.”

Bright colors and bold graphics set your work apart. Illustrations are easily editable to fit your brand and can even be more universal than photography. Let Vector illustrations help your next project wrap up a punch.

Focus on creating a “how-to” or “why” or a “number series” while adding value and/or supplying entertainment in the form of a photograph, vector art, or even a short video or GIF.

As we learned in Direct Mail 101, the how-to is powerful because it engages the prospect on a deeper psychological level. It’s self-centered and most of us pay more attention when we hear “how-to and whatever follows after it.”

Try using a catchy relevant headline in the email subject line and see your open rate increase. Go a step further and add visuals with copy.

How to Reach a Qualified Target Audience… and motivate them to seek you out!

Momentum is not only a powerful force; it can keep people in motion. Eventually, when focusing on a segment of your contacts, such as once-buying prospects, you will learn how to qualify them.

The copy and the photo are enough to draw the reader in to the post. The copy can appeal to a human emotion.

Ask a question in the headline.

“What marketing communication channel delivers over 700 million messages each day?”

Curiosity can draw many reasons to find an answer. A good copywriter will add more subtle information. Like, in…

Subhead. Hint. Something you do with marketing.

 The answer is 700 million of letters and parcels are delivered yearly by the United States Postal Service. When you decide to use the US Mail channel, it’s a good guess the contact will get what you sent.

Thinking of using direct mail?

When designing direct mail, many people tend to be overly concerned about the individual design elements in the piece. Such as:

  • How does the headline look?
  • Should we put a few bullet points here?
  • How about some added color here?

Stop! Always try to look at your design. Stand back from your thoughts and look at it as you would a cool piece of art.

Imagine the blocks of text, the headlines, and various color blocks and photos as design elements – squares, circles, rectangles. Look at what stands out and what doesn’t.

Summary

If you want to learn more about this communication channel, direct mail, visit our Direct2customers.com and visit the Library of Marketing. There are a variety of sample writings. If you have a specific need send an email to Mdoc@direct2customers.com.

Thanks for reading and please share with others – except your competition! Your time is truly appreciated.

Learning and doing, marketing and selling ideas, is what you’ll find at Direct2Customers community.

It’s what we do. It’s what we love to do.

Thanks again for reading. Questions? Mdoc@direct2customers.com     800-251-3608 (USA only)

      

 

 

 

 

 

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Creating Effective Direct Marketing Copy is More Important Than Ever Before

Creating Effective Direct Marketing Copy is More Important Than Ever Before

The goal of writing great marketing copy is to get people into taking action. 

Like buy my product or service.

The more you address specific human elements that motivate your audience, the greater your chances of moving them into action, calling, e-mail or buying.

So, what moves people, besides a big truck?

  • People cannot resist a bargain. People seek pleasure and satisfaction. People like exclusivity. And some are even moved by greed.
  • People seek to improve themselves. They want to save time. People seek security and safety.
  • People seek power, stature, fame, flattery from others and inside information. They are often envious, revengeful and proud.
  • People want to make money, save money, save time, stay healthy, become more knowledgeable, increase their status, boost their prestige.

This is a never-ending list as we try to understand the human mind and how it relates to purchasing your products and services. You need not attempt to solve the human condition in every direct marketing copy you write. But it’s recommended to learn continuously about your customers.

What you need to do is think carefully about what you sell, to whom, and how best to make them want to act.

It’s a complicated activity and, at the same time, it is easy. Your direct marketing must lead people to consider worthy opportunities to improve their personal situations. Train your mind to react to them.

It becomes much easier when you take the time to keep learning more about your customers and provide products and services that exceed their expectations.

Some of those expectations may even be in the preceding paragraphs. It’s all about learning and doing.

Thanks for reading. Ideas or questions? Mdoc@direct2customers.com.

 

 

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