Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

Here is how to use an "opportunity" to attract more Customers

Finding the right answers is the importance of buying opportunities for your customers. If you need a bit of motivation in your direct marketing, let us discuss the importance of “opportunity.” 

When your team is developing effective marketing and advertising, there is a strange but true corollary:

People do not buy things; they buy opportunities! 

They do not buy stuff for their hobby or paraphernalia for their wardrobe; they do not even buy gadgets, services, or ideas.  

They buy opportunities such as exclusive offers, promotions, no interest when paid by a special date, familiar offers, long-term financing, and easy payment conditions.  

That is why, when you choose direct marketing mail, it is important to spend as much time talking about buying opportunities as you do about the products or services you sell.  

Direct mail is more personal, so your copywriting and design can put your reader into your buying opportunity. In fact, you want to spend as much or more time talking about your offer than you do about your products or services. Because even the best products and services and direct marketing campaigns—unless they are merchandised and encased in attractive offers—can fall short of their goal. 

Using direct mail is a one to one opportunity

When you decide to use direct mail, make it even more powerful. The purpose of all marketing, direct mail included, is to motivate a prospect or customer to act: to call, order, buy, request information, visit your website, or whatever, to take the next step.  

The next step is to set the motivation table. In simple terms, “hey prospect or customer, here is an opportunity you were waiting for, so don’t miss this chance again”  

Making this happen in this fast-paced, highly competitive world is not always easy. The reason is that it takes a tremendous amount of planning and implementation expertise to make that response occur. Build a checklist, adding every idea or change; your entire team must know about all the details. 

As a team leader or manager, your mission is to coordinate all the elements that lead to a successful direct marketing campaign: data, lists, message content, offers, visual impact, timing, frequency, postal rate efficiencies, postal automation compatibility, and on and on.  

Regardless of how much you mail or how often, you will always want to seek overall team leadership, professional guidance, and the advice of experts to achieve the greatest response to your direct marketing mail campaigns. 

 A lot of these best practices in direct marketing using mail can certainly be moved to some of the social or other traditional communication channels. Email, for example, is a great tactic to increase the response of your buying opportunity(s).  

It just may be the extra motivation your customer or prospect needs.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in advertising, writing content, articles, and reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

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Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

Proven ways to increase customers and take your small business to the next level

I created question-and-answered marketing modules that are closely connected to accomplish overall goals for your company and customers.

I ask many questions. Share examples. Ideas are shared. It is a conversation. We both learn and understand about each other.
What is in it for you? A FREE E-book? Better business? Organization? Leadership? Success?You need to answer as many questions as possible. Why? My goal is to help you.

As I see how your questions are answered, I can provide content to you which can lead to solving a problem or two...

that are beneficial for you, so we can get you the best free content and the advice you need to succeed.

 

 

Plus, when you JOIN our community today...The first 10 companies that join, receive a FREE copy of my 6th edition Custom-Made Marketing E-book. (Expires last day of spring.)

Ready for a challenge?

How about building a Grade A marketing and/or selling model?

In the following four panels below are eighteen brief questions and twelve questions that will need a paragraph or two of your answers from each question. The more company info you can add to any of the questions is entirely up to you, but highly recommended. When we meet and discuss the questions, we both will pass on other information back and forward. This has always been one of the major successes of helping companies like yours.

The questions are also on a landing page.

OK, start building your list

and don’t forget to

send it to me via email.

You are on the clock!

  1. Define your product or service. Corporate marketing mission statement. Company goals.
  2. Did you use marketing research and analysis of your marketplace?
  3. What is the how and why customers buy?
  4. Do you have customer segments based on their buying habits?
  5. Your development of strategies, planning and advertising programs to profitability meets the needs of different segments.
01

What do you know and wish to

know about your marketplace?

  • Why do customers come to you and not competitors?
  • What common characteristics do they have?
  • List the benefits of importance to your customers.
  • Examine the marketplace’s wants and needs. What is a fit? Not a fit?
  • Examine your own strengths and compare these to your customer needs and wants.
  • Analyze the strengths of various competitors?
  • Do you try to be on the ground-breaking of industry trends consistently?
02

List advertising tools and tactics that you use.

If so, send samples. Such as;

  • Sales letters.
  • Sales visits.
  • Qualifying prospects.
  • Sales presentation.
  • Handling objections.
  • Closing the sale.
  • Follow up scripts to close a sale.
  • Customer databases or CRM.
03

What channels of distribution are you

using for marketing, advertising, and sales?

  1. Email.                     7. Brochures.
  2. Post cards.             8.Newsletters.
  3. Landing pages.      9. Blog
  4. Website.                 10.Digital.
  5. Social media.
  6. Posts.

Marketing and Sales Innovation

Small Businesses Served

Marketing and Sales Solution Providers Created

Years Of Experience

Custom-Made Marketing E-book

All the requested information above is from our Custom-Made Marketing E-book. It is a program I started building shortly after I started writing my small business and marketing plan in the Mid-eighties.

The book has a unique set of questions and facts for equipping your marketing tools to help you build a better business. I call it a custom company marketing and sales plan. All is based on your vision, teamwork, and your best customer experience. We’ll provide the fuel.

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.

The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

Here’s An

Exceptional Special

The slide presentation is a conversation between Kristen, an agitated marketer, and the MarketingDoc, the author of the E-book, who will help her get answers from the questions in the “Custom-Made Marketing and Sales” E-book, A Situation Analysis.

Kristen’s goal is trying to find the right combination of promotions and advertising tools to increase audience response and creating more sales. In this back and forward learning experience we both understand more about the company and management team and ideas generated and discussed. These are questions that make people think while using examples and thought-provoking ideas from both sides.

There are 18 modules, and 75 pages in our E-book. I invite you to read each slide in the presentation. Each slide is less than 30 seconds reading time.

Module number one, Your Situation Analysis, is available in a free download in the slide presentation. I will give a FREE question and answer session of the Situation Analysis module with recommendations to improve your marketing and sales. Plus, I’ll toss in a free copy of Custom-Made Marketing E-book, a $79.00 value, upon completion of the module.

EXPIRES ON THE LAST DAY OF SPRING!

Here’s how to enter our free e-book, Custom-Made Marketing drawing.

Send your name, email, with “Module One Drawing” to Mdoc@direct2customers.com. If you are in the top 10, we will send you an email if successful.

If you are successful, here’s what happens.

I’ll interview the 10 companies to complete Module One.

This is a FREE question-and-answered session of the Situation Analysis module.

Once the Situation Analysis are completed and you were in the requested top ten, we’ll send you a copy of my E-book, Custom-Made Marketing.

MarketingDoc

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
Why Use Four Simple Steps to Sharpen Your Proofing Skills?

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

Why Use Four Simple Steps to Sharpen Your Proofing Skills? 

Hoping to keep your excellent reputation intact? 

Or do you need to focus on limiting copy mistakes?

Let’s take the latter but keep on reading what happened to me.

Your attention is to produce, print on paper, add in digital, and publish absolute perfection. You have assembled a thought-provoking newsletter, a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month.

You have read it through a dozen times—just to be sure of your accuracy. And everyone in the office has read it at least once. So, you know it must be right.

But when your 5,000 copies come back from the printer, and you pull out your first piece from the carton, there it is. The headline at the top—the one you were so proud of: “HERE’S YOU FINAL CHANCE TO GET OUR NEW PRODUCT WITH FREE INSTALLATION!”

How could you have missed it? Just one letter, “R.” But it makes all the difference between ridicule and respect.

Mistakes, no matter how small, can crumple your reputation. 

Whenever you put anything in print or digital, your reputation is on the line. Not just errors involving pricing and numbers, but mistakes anywhere in your document or website can have a negative effect on your bottom line—and your success.

“I used a spellchecker,” you say. “So, I know it’s got to be perfect!” But, oh how wrong you are.

Sure, a spellchecker catches blatant spelling errors. But what about the time you typed form when you meant from? Or (as noted in our headline example) when you typed you when you meant your? The instead of they? Ofinstead of off?

So, start sharpening your proofreading skill-set. Your computer just does not know what your fingers forgot. It does not know that you have typed the date of your next fundraising banquet as happening in Mar when you meant to type May.

And if you forgot to include the actual date or time of the event, or that all important phone number, your computer may not remind you. Phone numbers, dates, times—no matter how plentiful your computer memory has, it just cannot comprehend these kinds of misprints.

When you keep these four simple proofreading guidelines in mind, you are on your way to producing perfect documents—every time.

Here are four simple steps to refine your proofreading. 

  1. Give up your ego. NEVER assume you have caught everything. You have not. You are too close to it. And everyone makes mistakes. Be willing to admit there may be blunders in your final draft, or printer’s proof. Take criticism with grace. Realize that others’ comments, even if you disagree, will contribute valuable feedback that will eventually improve the overall quality of your work and save you embarrassment and the cost of re-printing.
  2. Image is everything. In the end, when you put forth your best possible professional image, you will instill greater confidence in anyone who reads what you have written. The better the impression you make, the more you will appear to your audience, and the more success you will garner from your endeavor.
  3. Do it just one more time! Double proof, triple proof, proof again… and proof one last time. Besides someone who collaborates with you, always try to have someone else proofread for you—someone has never read your document before and preferably someone who knows nothing about it. The idea is to get someone who can look at what you have written with a fresh, objective eye.
  4. Finally, neatness counts! As you proofread, you need to communicate the errors, omissions, and problems you discover. Use a good, thin, red pen or a sharp red pencil. Do not use a regular pencil or a blue or black pen. They are extremely difficult to see and read.

Be as utterly neat as you can. Use sticky notes if they make things easier to follow. Be thoroughly clear and concise with any comments or queries.

Summary 

Learn the standard Proofreaders’ Marks at Grammarly or do your own search. Mark changes in the margins and the text, so that the typist’s eyes are ready to capture mistakes.

“Together, Innovation, Motivation and Collaboration is the Now.”

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…

Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…

Not long after the emergence of a digital marketing strategy, many industries had jumped on board the digital highway, embracing these new channels. However, in the mortgage and financial industry, the benefits of this the new medium created some confusion. So, many firms in the industry held back, and continued to use the marketing tactics that worked for them in the past.  

Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

Proven ways to increase customers and take your small business to the next level

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.
The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

“I used a spellchecker,” you say. “So, I know it’s got to be perfect!” But, oh how wrong you are.
Sure, a spellchecker catches blatant spelling errors. But what about the time you typed form when you meant from? Or (as noted in our headline example) when you typed you when you meant your? The instead of they? Of instead of off?

Part Two-If you are serious about marketing and sales, that will increase revenue…

Part Two-If you are serious about marketing and sales, that will increase revenue…

When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.

How To Tune-up Your Most Important Marketing Tools…

How To Tune-up Your Most Important Marketing Tools…

I was always intrigued by the dislike between the two departments. Marketing is everything management can do to increase income using attention and attraction for salespeople to sell more goods and services.
For example, advertising is a tactical tool of marketing to announce products and services are available for sale. The sales team works with advertising promotions to gather interest and sell goods and services.
Sales is a tactical tool under the umbrella of marketing.

How To Tune-up Your Most Important Marketing Tools…

It pays to do your research. Here’s how.

Building your marketing and advertising is like building a home. There are many pieces, some equal in use and some are unique.
The result is a very practical home meeting the needs of many people. Our newsletter, blog, papers, and so on, copywriting has the same criteria.
Only the best copywriting can capture more sales and customers.

Follow Along

Learn by reading, Learn by doing.

Based on years of expeience, these are the best tools to solve problems in marketing, advertising and sales.

Free Content

Join our community and forum and together we’ll provide you marketing content to help your problem solving and a solution provider.

Premium Courses

Our latest edition of our E-book, Custom-Made Marketing has 75 pages and 18 modules to build a powerhouse of marketing and sales.

Ready to get started?

Get in touch, or create an account

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

then you build a custom direct marketing and selling strategy. Here's how.

For starters, you will need to appoint…

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

The first step is the hardest

Attracting attention is marketing and is extremely important. You first attract the attention of your target buyers with your company logo, corporate colors, and tagline. When you design your company “look,” define the type of business you are marketing. Is it friendly or austere? Do you offer bargains or firm practicing? Make your company colors and logo a reflection of your business personality.

Creative marketing strategies outline a broad plan of action that best uses the organization’s resources to achieve a marketing goal. Marketing strategies are the specific actions taken by the organization to communicate with the select primary target groups. Here are at least two major marketing strategies to consider in your direct marketing. 

  • Market Penetration. Getting more customers for the present product/service. Tactic- communicate more effectively and frequently. 
  • Market expansion. Getting more customers from new target groups and marketplaces. Tactic- Understand client needs and wants and offer solutions from product/service offering towards the target.

In conclusion, you and your team must carefully design a marketing strategy to meet a marketing goal and the demands from a client base to be effective. For example, in a growing business, market penetration can be very successful. Next, we will analyze several tactics available to achieve a strategic goal. 

Onward to the next challenge.

For starters, use a name of action, such as money-making for the next marketing planning project. Analyze the captured marketing data from previous advertising campaigns, looking for the good, the bad and any mistakes you want to avoid. A small business needs as much information as possible to meet the company sales goal for the direct marketing program and advertising tactics. Don’t count this action short.

Marketing strategies defined are the specific actions taken by the organization to communicate with the selected primary target groups. The very nature of a direct marketing strategy is to get your marketing message to a prospect and customer, easy to read, and acted upon by the recipients. A sales goal for a direct marketing strategy could be x amount of dollars received, number of products sold in y amount of time, and on a what specific communication channel.

So, what is a marketing tactic? We’ll tell you one week from today via email and blog post.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
Seven Insights Why Your Marketing and Advertising…

Seven Insights Why Your Marketing and Advertising…

are hurting your goal attainment.

History Repeats Itself

cannot meet your goals

ONE. Your approach to marketing was not unique. 

TWO. No matter how great your product or service is, the fact remains that those who “need to know” need to be aware of what you offer.

THREE. Not using or a poor handling of prospect and customer data.

FOUR. Not any or not enough customer and prospect data collected or analyzed. 

FIVE. Not tracking and collecting customer data from your marketing channels – such as emails, social media, and your website. 

SIX. Lacking a multi-strategic marketing approach.

SEVEN. Your marketing and advertising communications are not beneficial to your customers.

The biggest reason in building my list of seven insights started when people find the next wonderful thing in marketing, sales, and advertising to bring in more customers. For example, our first one was the introduction of direct mail. In the 1950s, advertising direct mail flourished because everyone had a mailbox.

Then color television hit the scene, followed by transistor radios. More channels entered the market. Contact management software was a sure hit. Next was data management, the WEB, social media and on and on.

What happened next?

If you are a mailer and guessed competition in the mailbox, you are correct. Direct mail is still in contention some 75 years later.

More competitive ideas, one after another for using direct mail, works for a while before some other channel offered a lower rate or another idea or two to persuade others that direct mail is dead. 

 A next-door neighborhood once mentioned to me when he was in grade school in the sixties, he delivered newspaper sized flyers for one of the area’s largest department stores. They were 10 to 12 pages and sometimes more with a holiday approaching, which he folded and threw a copy toward the front door to every house in his neighborhood. He guessed the total delivery was over 500 to 600 flyers every Thursday. I’m certain he was cheaper than the postage cost using direct mail delivery.

Other channels entered the market in the sixties. Television was growing, especially color. The transistor radio entered the market providing more people to hear a sales message. Next, more channels emerged, such as contact management software, CRM, customer data, social media.

At present, the next best marketing and advertising channel to use is digital marketing, not only retail, but B2B as well. Since almost everyone has the means to visit the web, direct mail again has more competition.

Customers come and go. Their life changes. People move. There is a new flavor down the road. There are many reasons for how and why customers change.

Look at my 7 insights once again. Then dig into your customers and prospect data. The more you know about customers and potential customers, alerts you about changes in their purchasing patterns. Changes in your competition. Changes in communication channels you used to reach them.

Insight is a wonderful thing in marketing and advertising.

Thanks for reading. In marketing, nothing is new or surprising. The only thing certain is the customer has many options. Spending time to learn more about them, what they like, will pay off. Please call me, MarketingDoc, (800-251-3608) or email, Mdoc@direct2customers.com. We are always here to help you meet your marketing and mailing goals.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608