Proven ways to increase customers and take your small business to the next level

Proven ways to increase customers and take your small business to the next level

I created question-and-answered marketing modules that are closely connected to accomplish overall goals for your company and customers.

I ask many questions. Share examples. Ideas are shared. It is a conversation. We both learn and understand about each other.
What is in it for you? A FREE E-book? Better business? Organization? Leadership? Success?You need to answer as many questions as possible. Why? My goal is to help you.

As I see how your questions are answered, I can provide content to you which can lead to solving a problem or two...

that are beneficial for you, so we can get you the best free content and the advice you need to succeed.

 

 

Plus, when you JOIN our community today...The first 10 companies that join, receive a FREE copy of my 6th edition Custom-Made Marketing E-book. (Expires last day of spring.)

Ready for a challenge?

How about building a Grade A marketing and/or selling model?

In the following four panels below are eighteen brief questions and twelve questions that will need a paragraph or two of your answers from each question. The more company info you can add to any of the questions is entirely up to you, but highly recommended. When we meet and discuss the questions, we both will pass on other information back and forward. This has always been one of the major successes of helping companies like yours.

The questions are also on a landing page.

OK, start building your list

and don’t forget to

send it to me via email.

You are on the clock!

  1. Define your product or service. Corporate marketing mission statement. Company goals.
  2. Did you use marketing research and analysis of your marketplace?
  3. What is the how and why customers buy?
  4. Do you have customer segments based on their buying habits?
  5. Your development of strategies, planning and advertising programs to profitability meets the needs of different segments.
01

What do you know and wish to

know about your marketplace?

  • Why do customers come to you and not competitors?
  • What common characteristics do they have?
  • List the benefits of importance to your customers.
  • Examine the marketplace’s wants and needs. What is a fit? Not a fit?
  • Examine your own strengths and compare these to your customer needs and wants.
  • Analyze the strengths of various competitors?
  • Do you try to be on the ground-breaking of industry trends consistently?
02

List advertising tools and tactics that you use.

If so, send samples. Such as;

  • Sales letters.
  • Sales visits.
  • Qualifying prospects.
  • Sales presentation.
  • Handling objections.
  • Closing the sale.
  • Follow up scripts to close a sale.
  • Customer databases or CRM.
03

What channels of distribution are you

using for marketing, advertising, and sales?

  1. Email.                     7. Brochures.
  2. Post cards.             8.Newsletters.
  3. Landing pages.      9. Blog
  4. Website.                 10.Digital.
  5. Social media.
  6. Posts.

Marketing and Sales Innovation

Small Businesses Served

Marketing and Sales Solution Providers Created

Years Of Experience

Custom-Made Marketing E-book

All the requested information above is from our Custom-Made Marketing E-book. It is a program I started building shortly after I started writing my small business and marketing plan in the Mid-eighties.

The book has a unique set of questions and facts for equipping your marketing tools to help you build a better business. I call it a custom company marketing and sales plan. All is based on your vision, teamwork, and your best customer experience. We’ll provide the fuel.

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.

The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

Here’s An

Exceptional Special

The slide presentation is a conversation between Kristen, an agitated marketer, and the MarketingDoc, the author of the E-book, who will help her get answers from the questions in the “Custom-Made Marketing and Sales” E-book, A Situation Analysis.

Kristen’s goal is trying to find the right combination of promotions and advertising tools to increase audience response and creating more sales. In this back and forward learning experience we both understand more about the company and management team and ideas generated and discussed. These are questions that make people think while using examples and thought-provoking ideas from both sides.

There are 18 modules, and 75 pages in our E-book. I invite you to read each slide in the presentation. Each slide is less than 30 seconds reading time.

Module number one, Your Situation Analysis, is available in a free download in the slide presentation. I will give a FREE question and answer session of the Situation Analysis module with recommendations to improve your marketing and sales. Plus, I’ll toss in a free copy of Custom-Made Marketing E-book, a $79.00 value, upon completion of the module.

EXPIRES ON THE LAST DAY OF SPRING!

Here’s how to enter our free e-book, Custom-Made Marketing drawing.

Send your name, email, with “Module One Drawing” to Mdoc@direct2customers.com. If you are in the top 10, we will send you an email if successful.

If you are successful, here’s what happens.

I’ll interview the 10 companies to complete Module One.

This is a FREE question-and-answered session of the Situation Analysis module.

Once the Situation Analysis are completed and you were in the requested top ten, we’ll send you a copy of my E-book, Custom-Made Marketing.

MarketingDoc

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
Part Two-If you are serious about marketing and sales, that will increase revenue…

Part Two-If you are serious about marketing and sales, that will increase revenue…

PART TWO

Part Two Final

SO, WHAT IS A MARKETING TACTIC?

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

First, remember that advertising is a tactic of marketing. Everything marketing starts and ends with your customers. You need to understand what all your contacts, customers and prospects need, examine the analytical data, and respond to them in their preferred communication channel. Customers will share their thoughts about the products you offer, but you should start the contact to gather more results. Good tactics, a suitable response, equals better marketing results.

Your tactics become more effective when you use relevant copywriting based on collected data. Increase in the frequency of messages. Always use what you learned about customers from the last advertisement they received.

I look at an advertising tactic as a tool. Here’s what is a must in your toolbox.

  1. A tool using direct mail as a channel.
  2. A great headline.
  3. A post in social media. An instructive way to do something with your product or service.
  4. A digital marketing channel, such as a how-to video, can capture more eyes.

Using two channels, such as email, especially in concert with direct mail, will increase response. Use a content marketing tactic in a webinar, trade shows or a post on social media, such as LinkedIn.

Just like a fork in the road, there are many paths to arrive at one designation. Which is the best road? Sharing information and keep tabs on what tactics a customer responds to is a great signal you’re on the right path.

When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.

What was just described is rather simplistic. However, since there are many steps to take with your marketing planning efforts, it’s never a good idea to skip a step or two until you know why.

There’s the problem.

People skip a response. Getting the right marketing and advertising in place is a lot of work, but if you expect excellent results, it’s worth the time.

Tip: Anyone managing a marketing campaign eventually starts second guessing their choices, which are expected. Unfortunately, if no one recognizes the problem, that will lead to poor responses.

Have patience with the “direct hits” to get your contacts to act. If you leave the scene too quickly, they removed your company from their memory. For example, a display pop-up may have to be seen 25 times before a contact reacts. And, other tactics, must support it such as email or direct mail. Multi-channel communication is a must for many businesses to get expected results.

Your contacts can miss a few issues of your email or the web landing page selection on your website. If you decide to change your advertising, any contacts who return to the landing page may easily pass right over the new content.

You must program people for familiarity. Therefore, your logo, tagline, positioning, brand, and so forth, is critical for success. That’s why it belongs in your creative marketing strategy.

So, commit to keeping your message consistent, set up a frequency and give it time.

  1. Fine-tune your marketing based on customer suggestions or data analytics.
  2. It may take time, depending on the product or service, to see measurable results.
  3. Remember, it takes a multi-channel approach to reach a target market.
  4. Contacts need to be reminded by you and be there when they are ready to make a purchase.

 

Action Plan & Timeline

A very specific calendar of tactical placement is important. Always remember, you may know where you are, but you may not know how you got there. Examine each tactic for success. Such as the number of inquiries when they occurred, why they occurred, and how they occurred.

Then evaluate each tactic based on cost, marketing channel, and message effectiveness. Finally, was the successful tactic seasonal? Did more calls occur at a time of the year from a specific tactic or medium source? Analyze. Analyze. Analyze. A little fine-tuning can make the difference between overall success and failure.

 Summary

What are buyers looking for?

  • Best price (value).
  • Buying is simpler.
  • Branding.
  • Available, searchable, accurate information.
  • Experience.
  • Great communication.

Thanks for reading and please share with others – except for your competition! I truly appreciated it.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

then you build a custom direct marketing and selling strategy. Here's how.

For starters, you will need to appoint…

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

The first step is the hardest

Attracting attention is marketing and is extremely important. You first attract the attention of your target buyers with your company logo, corporate colors, and tagline. When you design your company “look,” define the type of business you are marketing. Is it friendly or austere? Do you offer bargains or firm practicing? Make your company colors and logo a reflection of your business personality.

Creative marketing strategies outline a broad plan of action that best uses the organization’s resources to achieve a marketing goal. Marketing strategies are the specific actions taken by the organization to communicate with the select primary target groups. Here are at least two major marketing strategies to consider in your direct marketing. 

  • Market Penetration. Getting more customers for the present product/service. Tactic- communicate more effectively and frequently. 
  • Market expansion. Getting more customers from new target groups and marketplaces. Tactic- Understand client needs and wants and offer solutions from product/service offering towards the target.

In conclusion, you and your team must carefully design a marketing strategy to meet a marketing goal and the demands from a client base to be effective. For example, in a growing business, market penetration can be very successful. Next, we will analyze several tactics available to achieve a strategic goal. 

Onward to the next challenge.

For starters, use a name of action, such as money-making for the next marketing planning project. Analyze the captured marketing data from previous advertising campaigns, looking for the good, the bad and any mistakes you want to avoid. A small business needs as much information as possible to meet the company sales goal for the direct marketing program and advertising tactics. Don’t count this action short.

Marketing strategies defined are the specific actions taken by the organization to communicate with the selected primary target groups. The very nature of a direct marketing strategy is to get your marketing message to a prospect and customer, easy to read, and acted upon by the recipients. A sales goal for a direct marketing strategy could be x amount of dollars received, number of products sold in y amount of time, and on a what specific communication channel.

So, what is a marketing tactic? We’ll tell you one week from today via email and blog post.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
Are you looking for a higher revenue stream?

Are you looking for a higher revenue stream?

Answer a few tough questions

Building a business and marketing plan will teach you more about your customers, competition, direct or indirect, your industry and what other small businesses are doing. You are not in school anymore, so it permits copying.
But, in business planning, you need to answer some tough questions. If you are tackling a plan for the very first time, you need to build a planning and marketing advisor’s team. Select first from your employees. After all, they need to speak up, but please, no punishment from past discretions. Some of your best ideas may come from them.

A QUICK TIP

Some people are best at answering questions when a question comes up during a conversation. Here are a few probing questions to help you get the ball rolling:

Search for Answers

Meet with non-competing business associates you admire and even your customers. Other people to know may be in your local chamber of commerce, junior colleges, a community business association, or in local business schools.
Visit your local bookstore, a university or junior college library, or venture online to find a ton of books, podcasts, and many gurus to check out for help. Keep in mind, your team members may have some ideas in the area. I recommend not to venture here until you visited the pervious suggested people.

1. A situation analysis is a significant start to help you change.

My company analysis involves evaluation of your company’s objectives, strategy, and capabilities. It will enable you to determine the strength of your business model, whether there are areas for improvement. For example, understanding your business capabilities, customer types, business environment, product, pricing, and revenue.

As written above, some people are best at answering a question during a conversation. The situation analysis is a great tool for your company leadership and team members. For example.

* Precisely define your company and your product or service.

* If you offer a product, define what it is, how is the product used, how is it put together, and what are the expected results.

* If you offer a service, tell us what you sell in seven words or fewer, and what a customer receives when they buy it, how the service will perform for the person and who purchases it, and specify the single most important benefit.

* Then, in order of importance, describe which features will appeal to your marketplace.

* In order of importance, define the products/services your company offers. (Be as complete as possible.)

2. Here are example questions I may use to look at Your Organization.

    • In one sentence, describe what your company does. Do you have a USP (Unique Selling Proposition)? If yes, attach it to your answers to these questions.
    • How long have you been in business?
    • How is the company organized (subsidiary, division, franchise, etc?).
    • Are the current product lines or services meeting their goals and objectives? Please list them in importance of their success.
    • What is your knowledge about products and/or services information from customers is telling you?
    • Describe what you think your target audience knows—and feels—about your company and the products/services, in terms of quality, features, style, brand names, etc.
    • Describe what you think or know what your target audience knows and feels about your competition.
    • What areas of product (or services) and brand strategy need improvement?
    • Have you developed research profiles of each customer segment?
    • How is your company presently positioned in your industry? What is your company known for?

    In today’s business environment, you need to learn as much as possible about customers, transactions, and who is the next customer to serve. It is not as easy as looking at customers and the products they purchase and to make a mental note of the differences.

    A company needs a business model to focus on what customers want and even how they think, recording answers in a database. Do not fall into the trap of building a major campaign on logic or a gut-feeling–it is a formula for disaster.

Join Our Community Forum and Get My FREE Answers to the Questions Above

If you want to get a feel for questions asked and answered, sign up for free today for our Direct2Customers Marketing Community. 

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling
Are you looking for a higher revenue stream?

How to Survive and Succeed in A New Small Business…

or to correctly reorganize one.

Making either decision is difficult. Nobody wants to fail. If you decide not to give up the ghost, and give it a shot, keep it simple. Look closely at your company’s operations and strategies. Determine what you need to improve.

First, what do you know about your customers and prospects? Customers are hard to get or to keep. Marketing and sales must perform and to meet their goals.

There are a variety of practical steps to take with marketing and advertising your company’s products and services to your prospects and customers.

What your company needs.

For a small business, a direct marketing mail strategy is an excellent model to follow. Direct marketing means just that–sending a message directly to a prospect or customer who more than likely will make a purchase, based on collected data.

Next, you will need a list of contacts that have a propensity to buy and tell them why your product is the right choice for them. You will need a copywriter that knows persuadable copywriting.

Last you need creative marketing and advertising offers about your products that were designed for all your prospects and customers. Develop a list of direct marketing goals that include prospects to buy directly from a designed campaign, from lead generation activities you build, and/or supporting your field selling activity and salespeople.

The Heart of Business Success

Creating Profiles and Segments for Prospects and Customers. 

As the sales trickle in, a customer-centric marketing strategy outline should be on your whiteboard, or at the minimum, in your head. If the customer-centric marketing strategy eludes you, here’s a smart start.

For a new, or to reorganize a small business, a customer- centric marketing strategy means you have a goal to fulfill all the needs and wants each customer expects, with a passion to succeed, provide an extra step of service, and do it all with a smile.

Stop and think for a bit about the block quote above. Then place a customer in your shoes. How would you react?

How do you decide to purchase a product or service comparable in pricing and some resemblance of similarity? Was it price sensitive? Did it come in assorted colors? How was the service? After your purchase, what did you think about the customer service?  

Another way to look at customer-centric marketing is-everything marketing starts and ends with your customer… cater to them, listen to them, and react to them. The results are amazing.  

Creating profiles and segments of prospect and customers leads to better response. Start simple. Once you start and see results. you can see what other data; you need to collect. Customers and potential prospects leave data when they make a purchase. Make sure to capture it.

When you email a purchaser, ask them what they think about your service or product. Their answers will probably show you are already doing customer-centric marketing. Collect and record this data. The best marketing strategy that pinpoints the many reasons to keep and gain new customers.  

Summary

However, many people who work in a small business management capacity, who read the preceding sentence, will comment, “I know my customers and know what they want. I need more customers because I want to grow.” 

 Do they? Do you? 

Your time is better suited to listen to, talk to, and better understand your customers. This can increase your marketing results, customer acquisition, and customer retention. 

Here are 17 short sentences that can help you learn more about customers. Plus, there is no rule saying you cannot use it with prospects. 

 

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608