Seven Fundraiser Tips to Reach Supporters…

Seven Fundraiser Tips to Reach Supporters…

and learn how a few tactics will win over your customers.

 

Let me explain.

Let me explain.

Direct Marketing+Mail comprises many distinct elements to help your customers buy your products. When you add them up in your head, you can easily lose track because there are so many.

Never stop at one.

Let us talk about customers. The human mind is very baffling, and depending how their day is going, it can change in a heartbeat. For example, an automobile manufacturer does not just sell cars. They are selling economical transportation to get you to and from work every day. What else are they selling? It depends upon the person. 

A mom with children needing a new car wants lots of space. Safety features also come to mind. What about Kevlar seat covers to keep the interior looking half respectable?  

Dad will want either good mileage, performance, or both. But buying a sedan does not cope well hauling children to sporting events plus equipment. Once the last child is over eighteen, dad may finally get the sedan of his dreams.

As one can see, there are a lot of hot buttons to push to get someone to buy. Whatever product a company sells, there are many variables to consider. In these cases, a person should start thinking like enthusiasts. Focus on the payoff or reward more than on the product. Take a cue from fundraisers. That’s a good moon arising! 

 

There are a lot of hot buttons to push to get someone to buy.

Take a cue from fundraisers.
  • Whatever product a company sells, there are many variables to consider. In these cases, a person should start thinking like enthusiasts. Focus on the payoff or reward more than on the product. Take a cue from fundraisers.
  • How do professional nonprofit fundraisers raise millions of dollars for their non-profits every year? What are their secrets to fundraising? The answer is trust and establishing confidence in the direct communication copy.

As promised, here are seven enthusiastic ideas to make more money.

  1. Put yourself in an enthusiastic mind frame as you review your copy. Ask why. It is important to clarify “the why” you are asking for a donation or a sale.

A fundraiser does not want money but an agreement for their cause. The goal is to get people to support and invest in an organization. Or with a profit company, get the buyer to tell others about their product and experience.

  1. A fundraiser copywriter puts the facts about the organization in small type but emphasizes the benefits, payoff, and rewards. The idea behind this brings the reader onto a center stage in the copy using big, bold letters.

Any for profit company can send their customers to a website landing page with a similar look of the mailer and continue the reward and pay off in the copy. Once your customer reaches the web, accentuating your product with actual photography or a video is like the icing on a cake.

  1. Typically, an enthusiast for a cause wants to see more information in writing and on paper. Your customers probably do as well. 

There is no faster way to lose an enthusiast or a customer than to stop at one communication. Follow with another direct-mail piece that has continuity with the first communication. The piece should contain crafted stories, including pictures of other customers in action using your product. Do not forget email or other channels of communication they use.  

  1. A good idea is to reference the first mailing to build on the enthusiasm and the donors’ or customers’ emotions. That is another reason message frequency is so important.
  1. A single piece of direct mail can easily develop into many communications and using other channels of communication preferred by the readers.

Fund raisers take some time to learn more about their donors. This is a vital strategy in the non-profit industry and like a customer-centric marketing strategy for a company.

  1. Do not worry about redundancy. Remember, they bombarded people with thousands of messages per day. That is another good reason to keep continuity going from the first moment during the campaign to whenever the campaign ends.
  1. The image you project about your product or service or your charity and the value it brings to your customers or donors can be more important than the product or the service. To a charity donor, we consider it as an investment into the charitable organization.

Here is a takeaway from fundraisers for your profit business:

Learning a buying reason for a group of customers on how they use your product can lead your company to better marketing results. You can write more relevant copy, which can induce people to respond more often. Excellent results will lead to more customers.

I trust that was what you were looking for!

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are intertwined in the marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

Learning by reading and doing, marketing, and selling ideas, is what you will find in your Direct2Customer Community. Join us today by clicking on the button.

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

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How to Survive and Succeed in A New Small Business…

How to Survive and Succeed in A New Small Business…

...or To Correctly Reorganize One

Making either decision is difficult. Nobody wants to fail. If you decide not to give up the ghost, and give it a shot, keep it simple. Look closely at your company’s operations and strategies. Determine what you need to improve.

What do you know about your customers and prospects? Customers are hard to get or to keep. Marketing and sales must perform and to meet their goals.

There are a variety of practical steps to take with marketing and advertising your company’s products and services to your prospects and customers.

First, let me talk about what a company needs.

(Top of right column) ->

What your company needs.

You need a business marketing strategy on how you plan to sell your products and services to prospects. When you sell and get a few customers, you will need a strategic marketing plan in place to boost your customer totals and revenue.
For a small business, I highly recommend a direct marketing strategy. Direct marketing means just that–sending a message directly to a prospect or customer who more than likely will make a purchase.

Next, you will need a list of contacts that have a propensity to buy and tell them why your product is the right choice for them. You will need a copywriter that knows persuadable copywriting.

Last you need creative marketing and advertising offers that your products were made for them. Direct marketing goals include a prospect to buy directly from a campaign, lead generation activities, and/or supporting your field selling activity.

The Heart of Business Success- 

Prospects and customers. 

As the sales trickle in, a customer-centric marketing strategy outline should be on your whiteboard, or at the minimum, in your head. If the customer-centric marketing strategy eludes you, here’s a smart start. 

For a new, or to reorganize a small business, a customer- centric marketing strategy means you have a goal to fulfill all the needs and wants each customer expects, with a passion to succeed, provide an extra step of service, and do it all with a smile. 

Stop and think for a bit about the block quote above. Then place a customer in your shoes. How would you react?

How do you decide to purchase a product or service comparable in pricing and some resemblance of similarity? Was it price sensitive? Did it come in assorted colors? How was the service? After your purchase, what did you think about the customer service?  

Another way to look at customer-centric marketing is-everything marketing starts and ends with your customer… cater to them, listen to them, and react to them. The results are amazing.  

When you email  a purchaser, ask them what they  think about your service or product. Their  answers will probably show you are already doing customer-centric marketing. The best marketing strategy that pinpoints the many reasons to keep and gain new customers.  

Summary 

However, many people, who work in a small business management capacity, who read the preceding sentence will comment, “I know my customers and know what they want. I need more customers because I want to grow.” 

 Do they? Do you? 

Your time is better suited to listen to, talk to, and better understand your customers. This can increase your marketing results, customer acquisition and customer retention. 

Here are 17 short sentences that can help you learn more about customers. Plus, there is no rule saying you will not be able to use it with prospects. 

 

1. Keep it simple. 

2. Use automation such as a CRM.  

3. Learn and use analytics every single day. 

 

4. Halloween is every day. Customers get treats and offers to build on their relationships. 

 

5. Customer-centric marketing strategies remind us to learn more about customers.  

6. Prospects are potential customers which require  stronger messages of attention. 

 

7. Develop customer profiles pays you repeatedly.

 

8. Think of direct and customer-centric promotional  strategies as a well-oiled machine. 

 

9. Your response rate will hit double digits. 

10. Have you heard the phrase “Direct-to-Customers Marketing?”  Remember you heard it here first. 

 

11. Do you follow a customer’s journey? Make sure it’s  connected to your data and analytics. 

 

12. Thinking creatively can help you get more customer information. 

 

13. Direct-2-customers  marketing  can increase the likelihood of a two-way communication with each customer. 

 

14. Increasing customer conversations (your customer service) can increase data collecting  for additional personalization. 

 

15. Better customer data leads to future relevant communication. 

 

16. Customer acquisition is easier when you “buy in to a long tail.” 

 

17. Create a great opening line for networking and your direct marketing toolset to increase customer connections. 

 

   Please share with others – except your competition!

   Sharing time with you is genuinely appreciated. Please join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customer Community. 

  It’s what I do. It’s what I love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

Providing A Huge Selection of Copy Loaded with Proven Models and Ideas…

Providing A Huge Selection of Copy Loaded with Proven Models and Ideas…

using direct marketing and solution selling strategies, to give you the assurance you are investing in your future success.

If success is your passion, subscribe today to Direct2Customers Community and see the value yourself of what is offered FREE to our members. 

Here’s the kicker. Using the FREE learning content and member suggestions will propel you to blow the competition away. 

For example, in our Library of Marketing there is a massive quantity of copy, articles, papers, reports and more just for the asking. All the marketing content is based on our concepts, “learning and doing,” for people who want to be the best at what they do.

In today’s marketing and selling, you need a better understanding of the way prospects and customers act. Record the actions you observe and share them with your team. Learn how to communicate with prospects and customers. Start to build profiles of your prospects and customers. Why? Not everybody responds in the same way. Everyone does not have the same problem.

Remember, the people you meet may have similar personalities, but everyone is different. In addition, you need to learn about the competition, direct and non-direct. If you want to create better marketing and selling, you must learn about your marketplace and record the “doing” that worked and others did not.

How The Direct Marketing Community Works for You 

1. Library of Marketing. 

As you scroll through the community web site, direct2customers.com, there are many FREE marketing and sales content articles that you can request. If you don’t see something you like, send us an email and in a few short sentences discuss your problem or need. We’ll match  your request with selection of articles  and send them your way.  

Even if you have more questions, we’ll answer you directly once you become a member. The community goal is to have members help other members. As content is requested, we’ll add them to the Library of Marketing for everyone to access.  

2. Looking for a Strategic Marketing Advantage?  

We recommend five key strategies for growth.  Each can be used alone, or in combination, to become highly effective in your marketing communications. 

  • Customer-Centric Marketing 
  • Direct Marketing 
  • Multi-Channel Marketing 
  • Data Driven Marketing 
  • Digital Marketing

3. What is our Custom-Made Marketing E-book? 

When you visit this web page, you’ll find two offers. There are two free modules out of eighteen, Situational Analysis and How to do Market Research and Analysis. These two modules are the most modules requested. Choose one and contact us for how to ask and use the questions found in both modules. Gather your team and copy or record their answers. You should ask management as well. Send you answers to us or call 800-251-3608 for a free appointment to discuss the answers with you.

The eighteen modules in our e-book can help you build a better company, by enhancing your marketing and selling. Each module will help you think of better ways to operate your company at a higher level. After you sample this Q&A and analysis of your responses, email or call 800-251-3608 and discuss how to buy the Custom-Made-Marketing E-book and ways to use the book. 

Remember the Rule of Three: Thinking Visually in Threes      

Available Optional Services

WHAT? 

Direct Marketing Mail Success content is available for companies that want to use it as an advertising tool.  

Our publication, Direct Marketing Mail Success, since 1993, has thousands of articles on Direct Mail, Direct Response, Small Business Marketing Success, and much, much more in our Library of Marketing. The copy is always updated based on current marketing and selling conditions as well as writing new articles. You can purchase a subscription for 4 copies within a year. There is an option to have us design the newsletter or only purchase the content. If there are any questions, please contact us at 800-251-3608 or Mdoc@direct2customers.com. 

WHERE TO FIND CONTENT? 

Number One. Our Direct Mail Success Newsletter – is still a quarterly publication, averaging five articles per issue, containing the latest information on Direct Marketing Mail, such as: 

  • data Analytics 
  • Segmentation 
  • Customer Profiles 
  • Customer-Centric Marketing Strategy 
  • Multi-Channel Marketing Communications  
  • Digital Marketing 
  • Social Media Marketing 
  • Small Business Marketing 
  • Not-for-Profit Companies 

Number Two. MarketingDoc Blog – weekly posts on small business and b2b marketing – subscription pricing is available. 

  • Direct Marketing Techniques and Fundamentals for Social Media Channels 
  • Outbound and Inbound Marketing Programs 
  • Using CRM’s 
  • Customer-Centric Marketing Strategy 
  • Landing and Call-to-Action Web pages 

Locations of other posts by The Marketing Doc – Variety of Guest Posts, Google Blogspot, Constant Contact, LinkedIn, Discussion Groups, and MarketingDoc.net 

HOW? 

Custom articles – Here are many purchase options for you to consider. The most common are: 

  • Update selected content to present marketing conditions, if necessary. 
  • Create new articles for use in a pre-determined market. 
  • Purchase an existing article as is, Copyright assigned to your firm. 
  • Article usage in a blog post for you to customize with your company brand image. 
  • Article usage in a company email for client acquisition or relationship building. 
  • Miscellaneous needs – Let’s discuss your needs and set a goal for the content. 

WHO?  

Marketing Communications Group brings over 35 years of excellence and pride in helping companies and their people reach their marketing and growth goals.  

One of the benefits of social media and content marketing is you don’t have to be large company to succeed.  

Our goal:  providing consistent timely content and assist you by responding in a timely matter that really counts. 

Your goal: Know your target customer. You have closer and more frequent contact with customers.Your customers want solutions/answers to their questions, and if you can offer them more and better ideasyou are a solution provider. 

Thanks for reading and please share with others – except your competition! Your time is truly appreciated.

Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customers community.

It’s what we do. It’s what we love to do.

Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608

   

 

 

 

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Hey marketers, “did you hear the latest about Informed Delivery from the US Postal System?”

Hey marketers, “did you hear the latest about Informed Delivery from the US Postal System?”

And this service is FREE! 

Most every mailing campaign can benefit by taking advantage of this great innovation available from the US postal System. Yes, it is FREE! If you care to see examples of just how creative and effective Informed Delivery can be, read on and I’ll share as much as possible. People are really getting it, and it’s making a difference to them. 

Informed Delivery 

Informed Delivery® is a free and optional notification feature that gives residential consumers the ability to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon. Informed Delivery benefits the entire household by allowing users to view what is coming to their mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device. 

How do you get started? 

You must live in an eligible ZIP Code™ location and be able to verify your identity in order to sign up for Informed Delivery.  In rare instances, you may live in an eligible ZIP Code, but cannot sign up for the feature because your individual mailbox is not uniquely coded; this coding determines which images are provided to each Informed Delivery user and ensures that users view mail destined for their address only.   

While most addresses are uniquely coded, not all are, especially in high density areas (e.g., apartment buildings or condos). If your address is not uniquely coded, you will not be able to sign up for Informed Delivery at this time, but please check back later. USPS is working to increase the number of addresses with access to Informed Delivery. 

How does Informed Delivery work? 

The United States Postal Service® (USPS) snaps the image of the front of a letter-sized mail while running through our automated mail sorting equipment. USPS is now using those images to provide digital notifications to users in advance of the delivery of physical mail. 

Users receive emails to the email address in their personal USPS.com® account containing grayscale images of the exterior, address side of up to 10 pieces of incoming letter-sized mail that is arriving soon. These images are also accessible on the Informed Delivery dashboard at informed delivery.USPS.com. Only the first 10 pieces of mail appear in the email currently.  

The remaining mail images can be viewed on your dashboard. This measure helps limit the size of emails being sent to users. Additionally, participating mailers can supplement their digital mail piece with a clickable and interactive color image below the grayscale image or provide an image to replace the grayscale image. 

Some mail pieces (e.g., catalogues or magazines) are not imaged by our automated equipment and will not appear in your Informed Delivery notification. If a scan is detected on these types of mail pieces, users will see a message stating, “A mail piece for which we do not currently have an image is included in today’s mail.” 

For any item with USPS Tracking®, including items such as Certified Mail® and Registered Mail®, users can view the delivery status in Informed Delivery notifications. Users can also provide USPS Delivery Instructions®, manage their notifications, and schedule redelivery from the dashboard. Users can also receive USPS Tracking updates for incoming packages via separate email or text notifications. 

The dashboard displays mail images for a seven-day period, and package information displays for 15 days after each package has been delivered. Users can opt-in to receive separate email or text notifications with status updates for incoming packages, too. 

Stay tuned for additional information. 

Thanks for reading. If you have any comments or questions, reach me at Mdoc@direct2customers.com  800-251-3608

 

800-251-3608     

      

 

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Use essential and reliable marketing channels to reach customers…

Use essential and reliable marketing channels to reach customers…

that will lead you to better and stronger business relationships in your marketplace. 

 

The main goal for today’s direct marketing mail department is to get someone to buy your product without killing your marketing budget. Sounds simple enough, right? It’s akin to a road map. You need more than one communication channel to alert your customers and prospects that your company has the best product for their needs and wants. Thus, a direct marketing mail customer map is well worth building. Here are few ideas on channel selection to help you get started.

Direct mail map. Most, if not all direct marketing mail professionals have a very strong motivation gene in their DNA to go after the consumer tooth and nail. For instance, they need to write powerful copy. Direct marketing mail copywriters know they need to get the reader’s attention and follow up with an offer no one can refuse. Don’t neglect specific design tactics which will attract the reader by checking out your mail piece. Increase frequency of messages is why you need to select another channel. For example, like email  within your budget.  

Email map. Some see it as a competitor, but it is a rather large marketing channel you should not ignore. Why? Email is a good channel to use with direct mail. The most obvious technique is to announce your direct mail campaign a few days before it arrives. Another way to boost response is to follow up on a direct marketing mail campaign with an e-mail message. A third strategy is to run parallel campaigns. Your direct mail piece and e-mail are timed to arrive at about the same time and present a very similar offer. 

 

Landing Page map. Landing pages with CTA’s, (calltoaction) are designed to get a response, working closely in conjunction with a direct marketing mail strategy. Similar copy and design in the mailer, will help pull the reader into your message. They give readers the exact information they need to say yes and demonstrate how easy it is to place an order. Direct marketing mail can make a buying experience more enjoyable for your customers and you can measure the effectiveness of different advertisements on landing pages. Working in a B2B company, landing pages are a necessity even when using them with email. 

A digital mailbox map. In a rather innovative way, any direct marketing mailing list you purchase, may offer you to match mailing addresses to arrive at an IP address. Once the business IP address is determined, every time someone goes online, a very similar looking and appealing banner ad pops up on their screen. Even the US post office is jumping on a marketing innovation. They recently released Informed Delivery and get this, its free.  An article that offers more information on this unique tool is found on an a recent post.

Don’t forget, the more channels of communication you use, the more impressions your message makes, increases the likeliness of reaching your contact or even making a sale. 

As people search the internet, visit discussion groups or other social media channels looking for resources, there are many answers you need to contemplate. When customers enter such a sea of solutions, looking for other channels to add to direct marketing mailthere are many different types you may encounter.

 

Learning more about your customers adds to better response. Strategically, a customer–centric marketing strategy offers you a different perspective about your customer purchases, which is a use-able tactic in future marketing campaigns. Yes, it is time-consuming, but extremely rewarding. Your customers will tell you a lot about themselves when they make their purchases. Record this data and use it in future marketing campaigns to determine it’s worth.   

Thanks for reading. If you have a question or comment you would like me to answer send your email to Mdoc@direct2customers.com. 800-251-3608

800-251-3608

 

 

 

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