Pick A Marketing Communication Channel, But Not Just Any Channel

Pick A Marketing Communication Channel, But Not Just Any Channel

Then share the most important ideas with the ones that make you money. 

There are numerous tools of the trade you’ll find when using direct marketing and mail. If you have read a few of my posts on using both within a direct to customer strategy, there are an incredible amount of tactical tools to help you reach your end game. 

Considering your customers can be challenging to determine what makes them buy, because one day this, another day that, but sending the same marketing message again latter, you get a different result. Who would of thunk it? 

These are just a few ways the pandemic has uprooted our daily lives to earn a living. Unemployed people and empty company locations will leave your marketing message unread, unseen, or unheard. 

Marketing, advertising, and selling professionals, must remain vigilant to stay connected. For instance, build a customer list of recent purchasers and even others who have not recently made a purchase. Do not be salesly with your conversation but show concern about your contact and their company. Offer to help by stretching out customer payments, free shipping or whatever benefit people love about your product and service. Saving money never goes out of style. 

Small businesses restaurants or a fitness center, and many other companies, are under siege via mask mandates, times or days allowed to be open, losing quality employees or letting them go because of the lack of funds. I am sure you get that point. This is not a good situation.

 So what do you want to do? Stay on the same path and hope for           better results?

 Now is the time to plan your attack but first, read on for other ideas. But   while you study all channels of communication to reach your   audience, write personalized messages n your blog like there is no   tomorrow about on what is to come down.

There’s so many channel preferences people have at their disposal, but the most important ones are what communication channels your desired audience may use. Unless you are one of the few waiting to determine peoples desired channels of choice, I am sorry to inform you, it is up to you to make that happen. 

In the past 25 years or so, I preached to many audiences everywhere to spend time to learn your customer’s habits, needs and wants, and to enter your results in a customer-contact management system. Or, if you sell a product or service, then into your busy book. When the information you collected is entered in a database, you first move is to develop customer segments. Start small and add on what else you learn. The knowledge you get from studying this data will make your marketing messages more relevant.

I created a lot of marketing and sales tools to help a business like yours learn how to analyze the data you collect. For example, how to segment your customers and prospects, start by building an easy form to help you see the big picture for achieving marketing and selling success.

FREE sample segmenting charts now when you subscribe to the direct2customer community. Click below.

The choice is theirs. 

Clients have more choices to buy than just your company. If your business is in everyone’s busy book, how do you stand out? So for instance, a direct marketing strategy is one of the more valuable tools in building an offer. An offer is vital for success. Still, many businesses assume their product is good enough to sell as is without an offer. Guess what? Wrong. 

Why? In one quick answer, the offer causes a person to stop and give your message a second look, a second thought. Is that the way your mind is rolling?

Now, many of you reading this may consider an offer of lower prices. But, if you took the time to learn more about your customers, you may have found a certain percentage of customers and prospects have other values when making a purchase. At the heart of any direct marketing message will always be an offering, whether you’re selling a product, promoting a service, driving traffic to a Website, or taking people to a retail location.

What is an “offer”?  

It is not to love and cherish a product for the rest of your life, but it can be. And no, it is not a discount, but it can be. It could be any number of other things as well.  

On the simplest level, an offer is the “terms of the deal.” It is you saying, “Here’s what you can get. And here’s what you have to do or pay to get it.” It’s the combination of several elements that make up the “deal.” 

Individuals who operate in the direct marketing and mail business understand the importance of creating a sense of urgency in a marketing offer. The value of having the sale happen now is that if it does not, it may not happen at all.  Condition that the sale happens now, it increases the likelihood that another sale will happen later. 

These are just a few tried-and-true strategies to help your customers and prospects overcome the dreaded disease of delay! 

Want to learn more about direct marketing?  For a limited time only, I have placed our most requested white paper, “The Right Notes in Your Direct Marketing, Make Beautiful Music for Your Customer’s Ears and Your Accounting Department”, on our report sending website free for the asking.  

This powerful report can change your opinion on your direct marketing strategy and realize, there is a better way to communicate with your audience – when you spend some time to get to know them! Your messages become more relevant and your customers feel more appreciated. And we both know what that means! 

Thanks for reading.

Remember to get your free ideas on how to get into building segments in just a few steps. 

Get FREE sample charts on how to start segmenting your contacts when you join our community

Please share with others – except your competition! Your time is genuinely appreciated. Please join our Direct2Customers Marketing Community today!

Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customers community. 

It’s what we do. It’s what we love to do. 

Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

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Creating Effective Direct Marketing Copy is More Important Than Ever Before

Creating Effective Direct Marketing Copy is More Important Than Ever Before

The goal of writing great marketing copy is to get people into taking action. 

Like buy my product or service.

The more you address specific human elements that motivate your audience, the greater your chances of moving them into action, calling, e-mail or buying.

So, what moves people, besides a big truck?

  • People cannot resist a bargain. People seek pleasure and satisfaction. People like exclusivity. And some are even moved by greed.
  • People seek to improve themselves. They want to save time. People seek security and safety.
  • People seek power, stature, fame, flattery from others and inside information. They are often envious, revengeful and proud.
  • People want to make money, save money, save time, stay healthy, become more knowledgeable, increase their status, boost their prestige.

This is a never-ending list as we try to understand the human mind and how it relates to purchasing your products and services. You need not attempt to solve the human condition in every direct marketing copy you write. But it’s recommended to learn continuously about your customers.

What you need to do is think carefully about what you sell, to whom, and how best to make them want to act.

It’s a complicated activity and, at the same time, it is easy. Your direct marketing must lead people to consider worthy opportunities to improve their personal situations. Train your mind to react to them.

It becomes much easier when you take the time to keep learning more about your customers and provide products and services that exceed their expectations.

Some of those expectations may even be in the preceding paragraphs. It’s all about learning and doing.

Thanks for reading. Ideas or questions? Mdoc@direct2customers.com. 800-251-3608

 

 

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Here’s how to use a secret B2B marketing code…

Here’s how to use a secret B2B marketing code…

that will keep your business growing and growing.

Your customers and even a few of your prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, a call-to-action on a web page, text messaging, LinkedIn, and yes, even direct mail. It’s always recommended to use the channel of choice favored by the people you want to hear from you. 

Email marketing, as a communication channel in use today, is recommended for B2B marketing and sales organizations. Yet, there is a lot of talk about spam, fewer people opening their email, or just cherry picking the emails to open and read. 

Most businesses have a website. Along with the website, corporate email is a given. So, where does email come into play? There is a lot of abuse regarding email addresses. Besides spam, many people who promise they won’t share an email address, do. 

What makes a good B2B marketing campaign in today’s digital market?  

For starters, send an email introducing yourself and the company you represent. If Social Media is a good place for a B-2-B company like yours, do some checking on the competitors to see if they have a presence in social media. 

For instance, let’s say that a lot of lead time is the norm using customer acquisition programEven being cautious, sending an email to someone you don’t knowis usually not a smart move. Aggravate the wrong person with an unwanted email or sending the same email to a person who received it two weeks prior, you’ll likely lose your place in line. 

When starting a quest for new customers, play by the rules. Having prospects opt-in to your email database is a good rule to abide by. Adding another communication channel into the mix is a great idea. 

Email and direct mail were made for B2B. 

For example, direct mail is one of the safest communication channels to get information needed to introduce your company’s products and services. Aligned with email, you’ll find this is a great way to increase opens and response. Be patient. Your time is well spent on learning more about the companies you contact and their needs. 

Wait, there’s more. 

In the old days, maybe in 2007, email and direct mail started to team together with some forward-thinking companies. Tying them together with the World Wide Web using landing pages and call-to-action tools of direct marketing, these companies were getting additional responses from the contacts in their data base. Company personnel started smiling more with better open and response results using beginning new found segmentation usage with the company database. 

Many of today’s successful B2B campaigns are using a variety of strategies in direct marketing, direct response, customer-centric, data driven, websites and landing pages, social media, digital and content marketing with a variety of communication channels to reach contacts and turn them into customers.

Thanks for reading. I can be reached at Mdoc@direct2customers.com or 800.251.3608

 

 

 

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