Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

by | May 15, 2022 | Copy content, Creative strategies, Customer-centric strategy, Direct marketing mail, email tactics, Sales

Here is how to use an "opportunity" to attract more Customers

Finding the right answers is the importance of buying opportunities for your customers. If you need a bit of motivation in your direct marketing, let us discuss the importance of “opportunity.” 

When your team is developing effective marketing and advertising, there is a strange but true corollary:

People do not buy things; they buy opportunities! 

They do not buy stuff for their hobby or paraphernalia for their wardrobe; they do not even buy gadgets, services, or ideas.  

They buy opportunities such as exclusive offers, promotions, no interest when paid by a special date, familiar offers, long-term financing, and easy payment conditions.  

That is why, when you choose direct marketing mail, it is important to spend as much time talking about buying opportunities as you do about the products or services you sell.  

Direct mail is more personal, so your copywriting and design can put your reader into your buying opportunity. In fact, you want to spend as much or more time talking about your offer than you do about your products or services. Because even the best products and services and direct marketing campaigns—unless they are merchandised and encased in attractive offers—can fall short of their goal. 

Using direct mail is a one to one opportunity

When you decide to use direct mail, make it even more powerful. The purpose of all marketing, direct mail included, is to motivate a prospect or customer to act: to call, order, buy, request information, visit your website, or whatever, to take the next step.  

The next step is to set the motivation table. In simple terms, “hey prospect or customer, here is an opportunity you were waiting for, so don’t miss this chance again”  

Making this happen in this fast-paced, highly competitive world is not always easy. The reason is that it takes a tremendous amount of planning and implementation expertise to make that response occur. Build a checklist, adding every idea or change; your entire team must know about all the details. 

As a team leader or manager, your mission is to coordinate all the elements that lead to a successful direct marketing campaign: data, lists, message content, offers, visual impact, timing, frequency, postal rate efficiencies, postal automation compatibility, and on and on.  

Regardless of how much you mail or how often, you will always want to seek overall team leadership, professional guidance, and the advice of experts to achieve the greatest response to your direct marketing mail campaigns. 

 A lot of these best practices in direct marketing using mail can certainly be moved to some of the social or other traditional communication channels. Email, for example, is a great tactic to increase the response of your buying opportunity(s).  

It just may be the extra motivation your customer or prospect needs.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in advertising, writing content, articles, and reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

JOIN US

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Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?

Proven ways to increase customers and take your small business to the next level

by | Feb 19, 2022 | Analytics, Communication channels, Copy content, Creative strategies, CRM, Customer-centric strategy, Data, Database, Direct 2 Customers landing page, direct mail, Direct marketing mail, Email tactical, Headlines, Landing Page, Personalize data marketing, Sales, Selling, Visuals

I created question-and-answered marketing modules that are closely connected to accomplish overall goals for your company and customers.

I ask many questions. Share examples. Ideas are shared. It is a conversation. We both learn and understand about each other.
What is in it for you? A FREE E-book? Better business? Organization? Leadership? Success?You need to answer as many questions as possible. Why? My goal is to help you.

As I see how your questions are answered, I can provide content to you which can lead to solving a problem or two...

that are beneficial for you, so we can get you the best free content and the advice you need to succeed.

 

 

Plus, when you JOIN our community today...The first 10 companies that join, receive a FREE copy of my 6th edition Custom-Made Marketing E-book. (Expires last day of spring.)

Ready for a challenge?

How about building a Grade A marketing and/or selling model?

In the following four panels below are eighteen brief questions and twelve questions that will need a paragraph or two of your answers from each question. The more company info you can add to any of the questions is entirely up to you, but highly recommended. When we meet and discuss the questions, we both will pass on other information back and forward. This has always been one of the major successes of helping companies like yours.

The questions are also on a landing page.

OK, start building your list

and don’t forget to

send it to me via email.

You are on the clock!

  1. Define your product or service. Corporate marketing mission statement. Company goals.
  2. Did you use marketing research and analysis of your marketplace?
  3. What is the how and why customers buy?
  4. Do you have customer segments based on their buying habits?
  5. Your development of strategies, planning and advertising programs to profitability meets the needs of different segments.
01

What do you know and wish to

know about your marketplace?

  • Why do customers come to you and not competitors?
  • What common characteristics do they have?
  • List the benefits of importance to your customers.
  • Examine the marketplace’s wants and needs. What is a fit? Not a fit?
  • Examine your own strengths and compare these to your customer needs and wants.
  • Analyze the strengths of various competitors?
  • Do you try to be on the ground-breaking of industry trends consistently?
02

List advertising tools and tactics that you use.

If so, send samples. Such as;

  • Sales letters.
  • Sales visits.
  • Qualifying prospects.
  • Sales presentation.
  • Handling objections.
  • Closing the sale.
  • Follow up scripts to close a sale.
  • Customer databases or CRM.
03

What channels of distribution are you

using for marketing, advertising, and sales?

  1. Email.                     7. Brochures.
  2. Post cards.             8.Newsletters.
  3. Landing pages.      9. Blog
  4. Website.                 10.Digital.
  5. Social media.
  6. Posts.

Marketing and Sales Innovation

Small Businesses Served

Marketing and Sales Solution Providers Created

Years Of Experience

Custom-Made Marketing E-book

All the requested information above is from our Custom-Made Marketing E-book. It is a program I started building shortly after I started writing my small business and marketing plan in the Mid-eighties.

The book has a unique set of questions and facts for equipping your marketing tools to help you build a better business. I call it a custom company marketing and sales plan. All is based on your vision, teamwork, and your best customer experience. We’ll provide the fuel.

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.

The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

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Here’s An

Exceptional Special

The slide presentation is a conversation between Kristen, an agitated marketer, and the MarketingDoc, the author of the E-book, who will help her get answers from the questions in the “Custom-Made Marketing and Sales” E-book, A Situation Analysis.

Kristen’s goal is trying to find the right combination of promotions and advertising tools to increase audience response and creating more sales. In this back and forward learning experience we both understand more about the company and management team and ideas generated and discussed. These are questions that make people think while using examples and thought-provoking ideas from both sides.

There are 18 modules, and 75 pages in our E-book. I invite you to read each slide in the presentation. Each slide is less than 30 seconds reading time.

Module number one, Your Situation Analysis, is available in a free download in the slide presentation. I will give a FREE question and answer session of the Situation Analysis module with recommendations to improve your marketing and sales. Plus, I’ll toss in a free copy of Custom-Made Marketing E-book, a $79.00 value, upon completion of the module.

EXPIRES ON THE LAST DAY OF SPRING!

Here’s how to enter our free e-book, Custom-Made Marketing drawing.

Send your name, email, with “Module One Drawing” to Mdoc@direct2customers.com. If you are in the top 10, we will send you an email if successful.

If you are successful, here’s what happens.

I’ll interview the 10 companies to complete Module One.

This is a FREE question-and-answered session of the Situation Analysis module.

Once the Situation Analysis are completed and you were in the requested top ten, we’ll send you a copy of my E-book, Custom-Made Marketing.

MarketingDoc

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

JOIN US

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
Part Two-If you are serious about marketing and sales, that will increase revenue…

Part Two-If you are serious about marketing and sales, that will increase revenue…

by | Jan 28, 2022 | Communication channels, Copy content, Creative strategies, customer-centric, Customer-centric strategy, Direct marketing, Sales

PART TWO

Part Two Final

SO, WHAT IS A MARKETING TACTIC?

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

First, remember that advertising is a tactic of marketing. Everything marketing starts and ends with your customers. You need to understand what all your contacts, customers and prospects need, examine the analytical data, and respond to them in their preferred communication channel. Customers will share their thoughts about the products you offer, but you should start the contact to gather more results. Good tactics, a suitable response, equals better marketing results.

Your tactics become more effective when you use relevant copywriting based on collected data. Increase in the frequency of messages. Always use what you learned about customers from the last advertisement they received.

I look at an advertising tactic as a tool. Here’s what is a must in your toolbox.

  1. A tool using direct mail as a channel.
  2. A great headline.
  3. A post in social media. An instructive way to do something with your product or service.
  4. A digital marketing channel, such as a how-to video, can capture more eyes.

Using two channels, such as email, especially in concert with direct mail, will increase response. Use a content marketing tactic in a webinar, trade shows or a post on social media, such as LinkedIn.

Just like a fork in the road, there are many paths to arrive at one designation. Which is the best road? Sharing information and keep tabs on what tactics a customer responds to is a great signal you’re on the right path.

When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.

What was just described is rather simplistic. However, since there are many steps to take with your marketing planning efforts, it’s never a good idea to skip a step or two until you know why.

There’s the problem.

People skip a response. Getting the right marketing and advertising in place is a lot of work, but if you expect excellent results, it’s worth the time.

Tip: Anyone managing a marketing campaign eventually starts second guessing their choices, which are expected. Unfortunately, if no one recognizes the problem, that will lead to poor responses.

Have patience with the “direct hits” to get your contacts to act. If you leave the scene too quickly, they removed your company from their memory. For example, a display pop-up may have to be seen 25 times before a contact reacts. And, other tactics, must support it such as email or direct mail. Multi-channel communication is a must for many businesses to get expected results.

Your contacts can miss a few issues of your email or the web landing page selection on your website. If you decide to change your advertising, any contacts who return to the landing page may easily pass right over the new content.

You must program people for familiarity. Therefore, your logo, tagline, positioning, brand, and so forth, is critical for success. That’s why it belongs in your creative marketing strategy.

So, commit to keeping your message consistent, set up a frequency and give it time.

  1. Fine-tune your marketing based on customer suggestions or data analytics.
  2. It may take time, depending on the product or service, to see measurable results.
  3. Remember, it takes a multi-channel approach to reach a target market.
  4. Contacts need to be reminded by you and be there when they are ready to make a purchase.

 

Action Plan & Timeline

A very specific calendar of tactical placement is important. Always remember, you may know where you are, but you may not know how you got there. Examine each tactic for success. Such as the number of inquiries when they occurred, why they occurred, and how they occurred.

Then evaluate each tactic based on cost, marketing channel, and message effectiveness. Finally, was the successful tactic seasonal? Did more calls occur at a time of the year from a specific tactic or medium source? Analyze. Analyze. Analyze. A little fine-tuning can make the difference between overall success and failure.

 Summary

What are buyers looking for?

  • Best price (value).
  • Buying is simpler.
  • Branding.
  • Available, searchable, accurate information.
  • Experience.
  • Great communication.

Thanks for reading and please share with others – except for your competition! I truly appreciated it.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

JOIN US

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
If you are serious about marketing and sales, that will increase revenue…

If you are serious about marketing and sales, that will increase revenue…

by | Jan 21, 2022 | Creative strategies, Customer-centric strategy, Direct marketing, Direct marketing mail, Sales

If you are serious about marketing and sales, that will increase revenue…

then you build a custom direct marketing and selling strategy. Here's how.

For starters, you will need to appoint…

A marketing manager uses the best strategies to accomplish the goals through planning as created by the management team and consultants. There are many tactical tools to select with a variety of channels to meet the goals set forth by management as it pertains to selling product and services.

“There are many direct marketing strategies for consideration now days, but none are one for all. So, before you wrap your hands around a direct marketing strategy, first do your homework. Follow along in this typical scenario that will make your selected direct marketing strategies work for you as you expect.”

The first step is the hardest

Attracting attention is marketing and is extremely important. You first attract the attention of your target buyers with your company logo, corporate colors, and tagline. When you design your company “look,” define the type of business you are marketing. Is it friendly or austere? Do you offer bargains or firm practicing? Make your company colors and logo a reflection of your business personality.

Creative marketing strategies outline a broad plan of action that best uses the organization’s resources to achieve a marketing goal. Marketing strategies are the specific actions taken by the organization to communicate with the select primary target groups. Here are at least two major marketing strategies to consider in your direct marketing. 

  • Market Penetration. Getting more customers for the present product/service. Tactic- communicate more effectively and frequently. 
  • Market expansion. Getting more customers from new target groups and marketplaces. Tactic- Understand client needs and wants and offer solutions from product/service offering towards the target.

In conclusion, you and your team must carefully design a marketing strategy to meet a marketing goal and the demands from a client base to be effective. For example, in a growing business, market penetration can be very successful. Next, we will analyze several tactics available to achieve a strategic goal. 

Onward to the next challenge.

For starters, use a name of action, such as money-making for the next marketing planning project. Analyze the captured marketing data from previous advertising campaigns, looking for the good, the bad and any mistakes you want to avoid. A small business needs as much information as possible to meet the company sales goal for the direct marketing program and advertising tactics. Don’t count this action short.

Marketing strategies defined are the specific actions taken by the organization to communicate with the selected primary target groups. The very nature of a direct marketing strategy is to get your marketing message to a prospect and customer, easy to read, and acted upon by the recipients. A sales goal for a direct marketing strategy could be x amount of dollars received, number of products sold in y amount of time, and on a what specific communication channel.

So, what is a marketing tactic? We’ll tell you one week from today via email and blog post.

Click Here FOR PART TWO

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

JOIN US

Digiprove sealCopyright secured by Digiprove © 2022 J. Mike Deuerling
How To Tune-up Your Most Important Marketing Tools…

How To Tune-up Your Most Important Marketing Tools…

by | Dec 3, 2021 | CRM, Data, Database, Sales

create a regular maintenance schedule to get and keep customers buying.

A weekly newsletter on life as a solution provider and creator in marketing and sales for your small to medium-sized company

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Square Up For The Challenge

In years past, I came across various marketing programs, mostly in business-to-business companies which were openly disgusted with their sales force. Conversely, their sales force thought that marketing could not tie their shoes and chew gum at the same time. Or so they said.

Eventually it became the norm, not only in business-to-business but other types of small business. Mostly, people were looking for someone to blame. For example, a key marketing attribute in B2B is to differentiate customers from one to another using targeted personalization. Building segments with personalization was the usual starting point in their marketing campaigns.

The big problem still exists.

Databases lead to customer relationship management software to store collected data to lump prospects and customers with similar traits. Sounds reasonable, but to keep this article short, read the quote by Mr. Thomas Wieberneit.

“CRM is over 30+ years on and salespersons still hate it.” 

Thomas Wieberneit,

Customer Think, July 9, 2019

It pays to get along!

I was always intrigued by the dislike between the two departments. Marketing is everything management can do to increase income using attention and attraction for salespeople to sell more goods and services.

For example, advertising is a tactical tool of marketing to announce products and services are available for sale. The sales team works with advertising promotions to gather interest and sell goods and services.

Sales is a tactical tool under the umbrella of marketing.

Advertising and sales, in small business marketing, must be in unison with marketing.

1). Here is another definition of advertising to think about – an audio (podcast or video) or a visual form of marketing communication that employs a sponsored message (on social media, webinars, websites) to promote and sell a product or service using skillful ideas by a variety of businesses or organizations. This is a channel marketing tool based on reaching your customer.

How do you know it will reach a prospect, let alone a customer?

2). What are sales classified? An exchange of a commodity or service, at a one-to-one encounter, at a price to obtain a good or a service.

Yes, it is another marketing channel not for everyone.

You have options.

Looking at combining sales and marketing, servicing a small business may work when having:

  • All advertising and sales have a shared vision.
  • Facing the challenges together.
  • Improving communication and learning from each other.
  • Meeting goals and improving efficiency.

In most cases, company leadership tries using a band aid to close a much deeper wound. Never hesitate to increase sales with advertising in a small company. Usually, there are a variety of ideas that will help you build realistic goals when moving forward.

Most people agree that marketing, advertising, and sales are undergoing a makeover. If marketing and of sales collaborate, this will help a company become better marketers.

Thanks for reading.

Mdoc@direct2customers.com

800-251-3608

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