Recipients can access these links from their daily USPS email notifications. This is an excellent opportunity for mailers to “double down” on their touch points with mail recipients-a digital touch before they open their mailbox and then again when they open the mail piece.

I thought you might want to know a few promos from the USPS…
Subscribe to Our Direct-2-Customer Community-It’s FREE
I thought you might want to know a few promos from the USPS…
The USPS classifies most mail based on the dimensions of the mailpiece. I consider the most common mailers “letter-sized”, so they measure 6.125″ x 11″ or smaller. Be aware that letter-sized mail that is square requires a non-machinable surcharge. Said another way, postage is higher for letter-sized mail that is square-shaped.
Post card rates, which apply to individually mailed postcards 4.25″ x 6″ or smaller, will increase one cent to 36 cents apiece. Keep in mind that the “postcard rate” for bulk mail is not available.
Bulk Mail Postage Rates. Overall, first class mail postage rates expected to increase 1.8% while marketing mail will increase 1.5%. Depending on the distribution of your mailing list, and USPS location where you drop your bulk mail, rates will vary.
Move update. The USPSR recently published a Move Update Methods Requirements Fact Sheet, available on the PostalPro website. This sheet lays out the various USPS products and services available to meet the Move Update requirement. It requires mailers to update all addresses on First-Class Mail, Parcel Select Lightweight, and USPS
Marketing Mail within 95 days prior to the postage statement finalization date.
The Postal Service Informed Delivery service allows customers to see the incoming mail pieces being delivered to their mailbox each day. You can take part in Informed
Delivery Campaigns by providing color images of mail pieces along with links to related digital content.
Recipients can access these links from their daily USPS email notifications. This is an excellent opportunity for mailers to “double down” on their touch points with mail recipients-a digital touch before they open their mailbox and then again when they open the mail piece.
Visit a local USPS or contact a direct mail company member in this LinkedIn Group,
Direct Marketing and Mail Success
Group to learn more about these programs available from the United States Postal Service.
Please share with others – except your competition! Your time is genuinely appreciated. Don’t forget to join our Direct2Customers Marketing Community today in the form below!
Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customer community.
It’s what we do. It’s what we love to do.
Thanks again for reading. Questions? Mdoc@direct2customers.com or 800-251-3608
I thought you might want to know a few promos from the USPS…
“I’m looking for answers.” Part Two.
Other organizations who have ventured down similar marketing paths and felt somewhat disappointed, may decide to ramp up sales by adding bodies to the sales force. That may work for a time, but it usually leads to a dead end, leaving you where you started but with less money.
“I Need a Headline That Work in All Media”
A person reads, listens and watches for knowledge, information, or just for fun, but never to make them work. How the words you choose in your headlines make all the difference of successful marketing and sales campaign.
I’m looking for answers.
Today, the future success of an organization’s sales team depends on the business leadership and their development strategy. The strategy is usually a blend of their marketing and sales tactics that have developed over the years. Logically, that provides results needed to keep a business growing.
Do YOU Know the Three Important Letters in YOUR Direct Marketing? Mail? Email? Social? Lead Gen?
While writing copy for advertising, direct marketing, mail, sales, and so forth, you appear close and personal with your reader, referring to them as you. You speak to them one person at a time about features and benefits, interests, ambitions, and desires.
A Landing Page
Landing pages are quite the accomplice to direct marketing+mail. They get visitors the exact information they need to say yes and show how easy it is to place an order. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page.
Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.
