I thought you might want to know a few promos from the USPS…

I thought you might want to know a few promos from the USPS…

by | Feb 18, 2021 | Communication channels, Creative strategies, direct mail, Sales

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I thought you might want to know a few promos from the USPS…

The USPS classifies most mail based on the dimensions of the mailpiece. I consider the most common mailers “letter-sized”, so they measure 6.125″ x 11″ or smaller. Be aware that letter-sized mail that is square requires a non-machinable surcharge. Said another way, postage is higher for letter-sized mail that is square-shaped.

Post card rates, which apply to individually mailed postcards 4.25″ x 6″ or smaller, will increase one cent to 36 cents apiece. Keep in mind that the “postcard rate” for bulk mail is not available.

Bulk Mail Postage Rates. Overall, first class mail postage rates expected to increase 1.8% while marketing mail will increase 1.5%. Depending on the distribution of your mailing list, and USPS location where you drop your bulk mail, rates will vary.

Move update. The USPSR recently published a Move Update Methods Requirements Fact Sheet, available on the PostalPro website. This sheet lays out the various USPS products and services available to meet the Move Update requirement. It requires mailers to update all addresses on First-Class Mail, Parcel Select Lightweight, and USPS

Marketing Mail within 95 days prior to the postage statement finalization date.

The Postal Service Informed Delivery service allows customers to see the incoming mail pieces being delivered to their mailbox each day. You can take part in Informed

Delivery Campaigns by providing color images of mail pieces along with links to related digital content.

Recipients can access these links from their daily USPS email notifications. This is an excellent opportunity for mailers to “double down” on their touch points with mail recipients-a digital touch before they open their mailbox and then again when they open the mail piece.

Visit a local USPS or contact a direct mail company member in this LinkedIn Group,

Direct Marketing and Mail Success

Group to learn more about these programs available from the United States Postal Service.

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A Landing Page

by | Jan 13, 2021 | , , , ,

Landing pages are quite the accomplice to direct marketing+mail. They get visitors the exact information they need to say yes and show how easy it is to place an order. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page.

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

read more

Does anyone know what time it is?

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“I’m looking for answers.” Part Two.

“I’m looking for answers.” Part Two.

by | Feb 14, 2021 | Creative strategies, Customer-centric strategy, Direct marketing, Sales, Selling

“If business growth is all about your marketing and sales effort, which one adds more to the bottom line?”

Within a small business and especially a B2B company, the answer is simple.

They both do!

“I’m looking for answers.” Part TwO

REMEMBER...

“If business growth is all about your marketing and sales effort, which one adds more to the bottom line?”

OK Mike, but you asked, “Why is business growth and development more challenging today?”

Because a large percentage of businesses will increase sales activity, which is a hopeful solution and depends on a defined growth strategy using the tools of marketing and sales. The selling process is a constituting part of a larger whole; constituent, of marketing.

As noted above, a percentage of small businesses do not excel at both sales and marketing. Most businesses try by hook or crook to increase sales, but that is a short-term effort that can bring temporary results.

Therefore, the correct answer is---

The answer for the business owner lies somewhere in the "indecision of sales and marketing."

To achieve success, a business must envision marketing as a business development technique— a broad brush approach to build a business through a variety of marketing channels, to enable the selling team to increase sales. And is the most common problem to befuddle the small business is they think of marketing as—

Yes, marketing is all of that, but does a small business need to spend time and a ton of dollars branding, hoping it yields a return on investment some time in the future?

If a small business advertises, where do they put their advertising dollars? In a newspaper? On the radio? Maybe the TV? Restaurant place mats? Hoping something works?

Who has the time and resources to create a promotional campaign that is all wrong for the company and placed on all the wrong channels of communication and better yet, can afford the promotion hoping to get a response?

To some, marketing is everything a company does to build and promote its products or services. That is a good use of marketing. But eventually, marketing loses its glamor or attention, it falls way short of expectations. From that point onward, marketing is never enough!

 Other organizations who have ventured down similar marketing paths and felt somewhat disappointed, may decide to ramp up sales by adding bodies to the sales force. That may work for a time, but it usually leads to a dead end, leaving you where you started but with less money.

 Business growth and development is a very specific strategy an organization needs in its business building activities. Business growth and development does not replace marketing— it increases marketing effectiveness by maintaining a steady flow of communication to your marketplace.

 Business growth and development does not replace sales, but it increases sales because your market is better informed and educated by better selling efforts. This leads to improved sales, happy selling, generating larger profit margins, an increase in return on assets, and the accountability of your sales team.

I’m looking for answers. Part One.

   Please share with others – except your competition!

   Sharing time with you is genuinely appreciated. Please join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customer Community. 

  It’s what I do. It’s what I love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

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“I Need a Headline That Work in All Media”

“I Need a Headline That Work in All Media”

by | Feb 13, 2021 | Creative strategies, Direct marketing mail strategy, Headlines, Personalize data marketing, Sales

Writing creative headlines will yield significant results and increase the readership of your copywriting.

If your marketing results are anemic, you obviously ignore that a good headline attracts your customers to look more about what you offer.

I Create Headlines to Grab Attention.

I create them to pull the reader into the heart of my copy.  No absolute authority dictates how long a headline should be. The real question is what you must say to earn your reader’s attention to the rest of your copy.

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“A person reads, listens and watches for knowledge, information, or just for fun, but never to make them work. How the words you choose in your headlines make all the difference of successful marketing and sales campaign.“

“Learn by reading, Learn by doing.”

MarketingDoc

Ask yourself a few questions before you select a headline:

  • Have I made a promise. 
  • Have I painted a picture.
  • Have I created a sense of urgency.
  • Have I explained how my product and service can solve a problem.
  • Have I explained why it is an incredible bargain.
If your creative channel is out or sorts,

focus on creating a “how-to” or “why” or “number series” as added value. Then analyze your notes carefully and write your copy into the headline or subject line, just about anywhere you plan a marketing campaign. The product you sell and the attention you want from your audience, determine the type of headline you want to use.

In addition,

headline writing tools are paramount in email subject lines, social media, mobile, websites, landing pages, video, or anywhere else you would capture a prospect or customer. You need a crafted assembly of copy to get as many eyeballs as possible.

Do I need a headline to work in all media?

The headline for this post would capture more eyeballs if I added “How to” replacing the “I need.” There are way too many communication channels and different needs of people that make one headline useful in all shapes and sizes.

Let me know what you think.

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   Please share with others – except your competition!

   Sharing time with you is genuinely appreciated. Please join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customer Community. 

  It’s what I do. It’s what I love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

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