It pays to do your research. Here’s how.

It pays to do your research. Here’s how.

When Did Market Research Disappear?

Was it snapped up by digital marketing and now hiden in a closet?

LEARN by READING, LEARN by DOING, and BUILD CREATIVE IDEAS

A weekly newsletter on life as a solution provider in marketing and sales for your small to medium-sized company.

Never stop learning more about your marketplace

Market research companies did not come cheap for many businesses. Some small or medium-sized businesses knew how to start their research, but usually within months, the program was AWOL.

In our Direct Marketing Success newsletter, Vol 19, No. 38, our lead article is “How to do your own market research!” for a small or medium-sized business is how to learn more about your marketplace. Who is buying your products and services? What are some of their characteristics? Buying habits?

No matter what you think or know about your customers, there is always something you don’t know, but need to know.

But, before you leave this broadcast, possibly with the idea that market research is a waste of time and money, check out these easy how-to-do *four steps in the article, “How to do your own market research!” Even if you’re not interested about market research, you’ll find a lot of ideas in this article, such as how to collect more customer data and additional customer information.

 

There is another bonus

It is always helpful to remember. Direct 2 customers!

Is Business Growth Always on Top of Your Mind?

Our marketing copy is written for learning.

Building your marketing and advertising is like building a home. There are many pieces, some equal in use and some are unique.

The result is a very practical home meeting the needs of many people. Our newsletters, blog, papers, and so on, copywriting has the same criteria.

Only the best copywriting can capture more sales and customers.

Learning by reading and learning by doing, marketing, and selling ideas, are what you will find in your Direct2Customer Community.

We have the content to help you start a new journey for succcess.  Plus, we gladly answer your questions.

Join us today by clicking on the button.

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

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Seven Fundraiser Tips to Reach Supporters…

Seven Fundraiser Tips to Reach Supporters…

and learn how a few tactics will win over your customers.

 

Let me explain.

Let me explain.

Direct Marketing+Mail comprises many distinct elements to help your customers buy your products. When you add them up in your head, you can easily lose track because there are so many.

Never stop at one.

Let us talk about customers. The human mind is very baffling, and depending how their day is going, it can change in a heartbeat. For example, an automobile manufacturer does not just sell cars. They are selling economical transportation to get you to and from work every day. What else are they selling? It depends upon the person. 

A mom with children needing a new car wants lots of space. Safety features also come to mind. What about Kevlar seat covers to keep the interior looking half respectable?  

Dad will want either good mileage, performance, or both. But buying a sedan does not cope well hauling children to sporting events plus equipment. Once the last child is over eighteen, dad may finally get the sedan of his dreams.

As one can see, there are a lot of hot buttons to push to get someone to buy. Whatever product a company sells, there are many variables to consider. In these cases, a person should start thinking like enthusiasts. Focus on the payoff or reward more than on the product. Take a cue from fundraisers. That’s a good moon arising! 

 

There are a lot of hot buttons to push to get someone to buy.

Take a cue from fundraisers.
  • Whatever product a company sells, there are many variables to consider. In these cases, a person should start thinking like enthusiasts. Focus on the payoff or reward more than on the product. Take a cue from fundraisers.
  • How do professional nonprofit fundraisers raise millions of dollars for their non-profits every year? What are their secrets to fundraising? The answer is trust and establishing confidence in the direct communication copy.

As promised, here are seven enthusiastic ideas to make more money.

  1. Put yourself in an enthusiastic mind frame as you review your copy. Ask why. It is important to clarify “the why” you are asking for a donation or a sale.

A fundraiser does not want money but an agreement for their cause. The goal is to get people to support and invest in an organization. Or with a profit company, get the buyer to tell others about their product and experience.

  1. A fundraiser copywriter puts the facts about the organization in small type but emphasizes the benefits, payoff, and rewards. The idea behind this brings the reader onto a center stage in the copy using big, bold letters.

Any for profit company can send their customers to a website landing page with a similar look of the mailer and continue the reward and pay off in the copy. Once your customer reaches the web, accentuating your product with actual photography or a video is like the icing on a cake.

  1. Typically, an enthusiast for a cause wants to see more information in writing and on paper. Your customers probably do as well. 

There is no faster way to lose an enthusiast or a customer than to stop at one communication. Follow with another direct-mail piece that has continuity with the first communication. The piece should contain crafted stories, including pictures of other customers in action using your product. Do not forget email or other channels of communication they use.  

  1. A good idea is to reference the first mailing to build on the enthusiasm and the donors’ or customers’ emotions. That is another reason message frequency is so important.
  1. A single piece of direct mail can easily develop into many communications and using other channels of communication preferred by the readers.

Fund raisers take some time to learn more about their donors. This is a vital strategy in the non-profit industry and like a customer-centric marketing strategy for a company.

  1. Do not worry about redundancy. Remember, they bombarded people with thousands of messages per day. That is another good reason to keep continuity going from the first moment during the campaign to whenever the campaign ends.
  1. The image you project about your product or service or your charity and the value it brings to your customers or donors can be more important than the product or the service. To a charity donor, we consider it as an investment into the charitable organization.

Here is a takeaway from fundraisers for your profit business:

Learning a buying reason for a group of customers on how they use your product can lead your company to better marketing results. You can write more relevant copy, which can induce people to respond more often. Excellent results will lead to more customers.

I trust that was what you were looking for!

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are intertwined in the marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

Learning by reading and doing, marketing, and selling ideas, is what you will find in your Direct2Customer Community. Join us today by clicking on the button.

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

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A Landing Page

A Landing Page

When You Learn More, You Will Earn More.

This landing web page allows your customers to access web pages that speak directly to them.  It is a great tool for integrating offline, online and email messages to increase the effectiveness of your direct marketing+mail campaigns. 

Include a call-to-action.

Create a sense of urgency or immediacy—give them a reason to buy or act now! Force the action, response, or buy to occur now, rather than later or not at all.

“Use proper design elements. The design of the page can influence the reader’s feeling of the offer’s urgency.”

“Learn by reading, Learn by doing.”

MarketingDoc

Do not request too much information. Put yourself in the reader’s shoes—there is nothing more off-putting than a request for excessive personal information. 

You can have fun with direct marketing in the traditional and digital worlds—combine tricks and tactics, work with benefits, and motivate your readers to consider something new.

Landing pages are quite the accomplice to direct marketing communication channels.

Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page. 

Think direct marketing+mail = 

ABT – Always Be Trying or it is Always Be Testing.  

Either one will work for you, so give ABT a try. 

 

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

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   Please share with others – except your competition! Your time is genuinely     appreciatedPlease join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your                     Direct2Customer community. 

  It’s what we do. It’s what we love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

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