When you decide to use direct mail, make it even more powerful. The purpose of all marketing, direct mail included, is to motivate a prospect or customer to act: to call, order, buy, request information, visit your website, or whatever, to take the next step.
I created question-and-answered marketing modules that are closely connected to accomplish overall goals for your company and customers.I ask many questions. Share examples. Ideas are shared. It is a conversation. We both learn and understand about each other. What is in it for you? A FREE E-book? Better business? Organization? Leadership? Success?You need to answer as many questions as possible. Why? My goal is to help you.
As I see how your questions are answered, I can provide content to you which can lead to solving a problem or two...that are beneficial for you, so we can get you the best free content and the advice you need to succeed.
Ready for a challenge?
How about building a Grade A marketing and/or selling model?
In the following four panels below are eighteen brief questions and twelve questions that will need a paragraph or two of your answers from each question. The more company info you can add to any of the questions is entirely up to you, but highly recommended. When we meet and discuss the questions, we both will pass on other information back and forward. This has always been one of the major successes of helping companies like yours.
OK, start building your list
and don’t forget to
send it to me via email.
You are on the clock!
- Define your product or service. Corporate marketing mission statement. Company goals.
- Did you use marketing research and analysis of your marketplace?
- What is the how and why customers buy?
- Do you have customer segments based on their buying habits?
- Your development of strategies, planning and advertising programs to profitability meets the needs of different segments.
What do you know and wish to
know about your marketplace?
- Why do customers come to you and not competitors?
- What common characteristics do they have?
- List the benefits of importance to your customers.
- Examine the marketplace’s wants and needs. What is a fit? Not a fit?
- Examine your own strengths and compare these to your customer needs and wants.
- Analyze the strengths of various competitors?
- Do you try to be on the ground-breaking of industry trends consistently?
List advertising tools and tactics that you use.
If so, send samples. Such as;
- Sales letters.
- Sales visits.
- Qualifying prospects.
- Sales presentation.
- Handling objections.
- Closing the sale.
- Follow up scripts to close a sale.
- Customer databases or CRM.
What channels of distribution are you
using for marketing, advertising, and sales?
- Email. 7. Brochures.
- Post cards. 8.Newsletters.
- Landing pages. 9. Blog
- Website. 10.Digital.
- Social media.
Marketing and Sales Innovation
Small Businesses Served
Marketing and Sales Solution Providers Created
Years Of Experience
Custom-Made Marketing E-book
All the requested information above is from our Custom-Made Marketing E-book. It is a program I started building shortly after I started writing my small business and marketing plan in the Mid-eighties.
The book has a unique set of questions and facts for equipping your marketing tools to help you build a better business. I call it a custom company marketing and sales plan. All is based on your vision, teamwork, and your best customer experience. We’ll provide the fuel.
I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.
The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.
The slide presentation is a conversation between Kristen, an agitated marketer, and the MarketingDoc, the author of the E-book, who will help her get answers from the questions in the “Custom-Made Marketing and Sales” E-book, A Situation Analysis.
Kristen’s goal is trying to find the right combination of promotions and advertising tools to increase audience response and creating more sales. In this back and forward learning experience we both understand more about the company and management team and ideas generated and discussed. These are questions that make people think while using examples and thought-provoking ideas from both sides.
There are 18 modules, and 75 pages in our E-book. I invite you to read each slide in the presentation. Each slide is less than 30 seconds reading time.
Module number one, Your Situation Analysis, is available in a free download in the slide presentation. I will give a FREE question and answer session of the Situation Analysis module with recommendations to improve your marketing and sales. Plus, I’ll toss in a free copy of Custom-Made Marketing E-book, a $79.00 value, upon completion of the module.
EXPIRES ON THE LAST DAY OF SPRING!
Here’s how to enter our free e-book, Custom-Made Marketing drawing.
Send your name, email, with “Module One Drawing” to Mdoc@direct2customers.com. If you are in the top 10, we will send you an email if successful.
If you are successful, here’s what happens.
I’ll interview the 10 companies to complete Module One.
This is a FREE question-and-answered session of the Situation Analysis module.
Once the Situation Analysis are completed and you were in the requested top ten, we’ll send you a copy of my E-book, Custom-Made Marketing.
Please share with others–except your competition!
Direct marketing copy is like a puzzle.
Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.
Please join our Direct2Customers Marketing Community today!
This is what I do and what I love to do.
Thanks again for reading. Questions?
Mdoc@direct2customers.com or 800-251-3608