and learn how a few tactics will win over your customers.
Let me explain.
Direct Marketing+Mail comprises many distinct elements to help your customers buy your products. When you add them up in your head, you can easily lose track because there are so many.
Never stop at one.
Let us talk about customers. The human mind is very baffling, and depending how their day is going, it can change in a heartbeat. For example, an automobile manufacturer does not just sell cars. They are selling economical transportation to get you to and from work every day. What else are they selling? It depends upon the person.
A mom with children needing a new car wants lots of space. Safety features also come to mind. What about Kevlar seat covers to keep the interior looking half respectable?
Dad will want either good mileage, performance, or both. But buying a sedan does not cope well hauling children to sporting events plus equipment. Once the last child is over eighteen, dad may finally get the sedan of his dreams.
As one can see, there are a lot of hot buttons to push to get someone to buy. Whatever product a company sells, there are many variables to consider. In these cases, a person should start thinking like enthusiasts. Focus on the payoff or reward more than on the product. Take a cue from fundraisers. That’s a good moon arising!
There are a lot of hot buttons to push to get someone to buy.Take a cue from fundraisers.
- Whatever product a company sells, there are many variables to consider. In these cases, a person should start thinking like enthusiasts. Focus on the payoff or reward more than on the product. Take a cue from fundraisers.
- How do professional nonprofit fundraisers raise millions of dollars for their non-profits every year? What are their secrets to fundraising? The answer is trust and establishing confidence in the direct communication copy.
As promised, here are seven enthusiastic ideas to make more money.
- Put yourself in an enthusiastic mind frame as you review your copy. Ask why. It is important to clarify “the why” you are asking for a donation or a sale.
A fundraiser does not want money but an agreement for their cause. The goal is to get people to support and invest in an organization. Or with a profit company, get the buyer to tell others about their product and experience.
- A fundraiser copywriter puts the facts about the organization in small type but emphasizes the benefits, payoff, and rewards. The idea behind this brings the reader onto a center stage in the copy using big, bold letters.
Any for profit company can send their customers to a website landing page with a similar look of the mailer and continue the reward and pay off in the copy. Once your customer reaches the web, accentuating your product with actual photography or a video is like the icing on a cake.
- Typically, an enthusiast for a cause wants to see more information in writing and on paper. Your customers probably do as well.
There is no faster way to lose an enthusiast or a customer than to stop at one communication. Follow with another direct-mail piece that has continuity with the first communication. The piece should contain crafted stories, including pictures of other customers in action using your product. Do not forget email or other channels of communication they use.
- A good idea is to reference the first mailing to build on the enthusiasm and the donors’ or customers’ emotions. That is another reason message frequency is so important.
- A single piece of direct mail can easily develop into many communications and using other channels of communication preferred by the readers.
Fund raisers take some time to learn more about their donors. This is a vital strategy in the non-profit industry and like a customer-centric marketing strategy for a company.
- Do not worry about redundancy. Remember, they bombarded people with thousands of messages per day. That is another good reason to keep continuity going from the first moment during the campaign to whenever the campaign ends.
- The image you project about your product or service or your charity and the value it brings to your customers or donors can be more important than the product or the service. To a charity donor, we consider it as an investment into the charitable organization.
Here is a takeaway from fundraisers for your profit business:
Learning a buying reason for a group of customers on how they use your product can lead your company to better marketing results. You can write more relevant copy, which can induce people to respond more often. Excellent results will lead to more customers.
I trust that was what you were looking for!
Please share with others–except your competition!
Direct marketing copy is like a puzzle.
Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are intertwined in the marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.
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Thanks again for reading. Questions?
Mdoc@direct2customers.com or 800-251-3608