You need to create the right attention

For most people in the business world, feedback is detrimental – a negative, unplanned disturbance. It is that dreadful, high-pitched squeal from the public-address system that sometime occurs when the speaker at the podium first opens his or her mouth to say, “Good morning.” 

Make some good moves

In business, there is another form of feedback. This is the response you get from customers and prospects. It is what tells you how well your company is doing. 

  1. Naturally, the absolute best feedback you can get is a sale–cash in your bank account.
  2. The second-best feedback is to have a customer or prospect–really talk to you and tell you what they think, good or bad.
  3. In the world of the most preeminent companies, those that invite feedback–and use it to improve–continue to outperform those who do not.

Not only do better companies seek honest evaluations about their performances, but they also shared this information with other departments. 

Unfortunately, there are so many questionnaires and surveys floating around. Honestly, that is the number one reason responses can be slim. So, get creative, get bold. Get on the phone and talk to people one at a time–and listen, listen, listen! 

Canned questions are fine, but use them as thought starters. Let customers talk to you and tell you, in their own words, what they see, hear, and feel. 

Look at what other companies are doing. 

To become a useful tool, it must transform data into information that can help drive strategic direct marketing programs and financial decisions. To minimize manual data collection and conserve resources, a company should focus on metrics from readily available data. 

In today’s direct and digital marketing, data will capture information needed to drive decisions. The idea of having a good marketing automation tool to capture more data at a reasonable price is a worthwhile investment.  

When you summarize feedback as charts, graphs, or simply to understand language, you will always know the score. You know if you are winning or losing—and to what degree. 


Please share with others-except your competition!

Direct marketing copy is like a puzzle. You can’t afford to miss a piece.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports, all based on my philosophy of people learn by reading, then learn by doing.

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