You need to create the right attention
For many, feedback is detrimental-a negative, unplanned disturbance. It’s that dreadful, high-pitched squeal from the public-address system that sometime occurs when the speaker at the podium first opens his or her mouth to say, “Good morning.” Good, no more.
Make some good moves with the music
In business, there’s another form of feedback. This is the response you get from customers and prospects from a campaign, a press release, a post or how customers use your product or service. The answers tell you how well your company is doing or where improvements you can make.
- Naturally, the very best feedback you can get is a sale–cash in your bank account. Then ask yourself what precipitated a purchase.
- The next best feedback is to have a customer or prospect–really talk to you and tell you what they feel good or bad.
- In the world of the most preeminent companies, those that invite feedback–and use it to improve–continue to outperform those who do the same thing over and over.
So, get creative, get bold.
Not only do these companies seek honest evaluations about their performances, but they also present the data to the sales and marketing teams, customer service, and the product development team. The more a person knows then uses the information to make future campaigns successful.
Before you think of mailing a survey, there probably are many questionnaires and surveys floating around that responses can be slim. So, get creative, get bold. Start with the number one tool to get your customer information.
Pick up the phone, or get in your car, motorcycle, truck, or what gets you from point A to point B and lead your team, to talk to customers, one to one, and listen, listen, listen, and then you can react to the feedback!
Canned questions are fine, but use them as thought starters. Let customers talk to you and tell you, in their own words, what they see, hear about your company and their impression.
Look at what other companies are doing.
To become a useful tool, you must transform data into information that can help drive strategic direct marketing and selling programs, financial decisions, and product development. To minimize manual data collection and conserve resources, a company should focus on metrics for readily available data.
In today’s direct and digital marketing, data will capture information needed to drive decisions. The idea of having a good marketing automation tool to capture more data at a reasonable price is a worthwhile investment. The Pareto Principal comes into play when you collect data. Twenty percent of your customers usually provide eighty percent of your revenue. Buy a CRM or database and build one today.
Adding value-oriented work habits.
When you summarize feedback as charts, graphs, or simple to understand language, you’ll always know the score. You know if you’re winning or losing–and to what degree.
Go get’em slugger!
Let me know what you think.
Please share with others–except your competition!
Direct marketing copy is like a puzzle.
Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are intertwined in the marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.
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Thanks again for reading. Questions?
Mdoc@direct2customers.com or 800-251-3608