Another Way to Use A Call-to-Action (CTA)
What other words inspire action?
I Love 2 Inspire
Once someone clicks on your CTA they go to your website or landing page. If the marketing term of “call-to-action” sounds like a military term, I like to use “inspire.” Also, call-to-action always reminds me of the word “sale.” Just about everyone loves a sale.
It’s not a sale
But, depending on what you are selling, maybe the word sale is closed in. Simply, it’s not a sale. The mere thought of a sale is not your brand. If you plan to sell your brand to a new segment in your database, the product or service you select must appear less price sensitive,
A bit of motivation
Is the word inspire better than call-to-action? Inspire leaves a positive feeling for a customer by telling them the secrets of how to use your product or service benefits. Just about anything but a sale. If your product works the way you hype it, people will buy it at a fair price.
At all times learning
My first boss taught me how to make dough. Using fifty pounds of flour at one time. He inspired me to learn.
So, I learned how to “work” a customer. After the order is complete, I was told to remind them to order product B or C, which go nicely with a pizza.
Will not fail
I learned a lot from my first boss. He hired me when I was a sophomore in high school. I did not want to fail him.
Learn by reading and doing
It was another introduction for me to learn by reading, learn by doing. I attended a technical high school that used a similar vocation of learning. I thrived in that environment!
Know your customer reach
As a marketer or salesperson, help your customers feel they want to do something. Maybe they need more information, a sample of the product or service or “buy this product and you can do this or that or whatever you want to do.” Inspire them.
Confidence and motivation
The word confidence is another good marketing term to use. Does your product or service provide confidence by the way it works or how to use it. Maybe to fulfill an ego? That works well, it creates great loyalty. Maybe motivate yourself to find more words.
Learn by Reading…
Learn by Doing...
What other words align with inspiration? Besides, from my first boss.
Learn by reading, learn by doing. You’ll find how in the Direct-2-Customer Community.
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You'll Learn By Reading
In the past twenty years, are collection of articles, reports, and white papers were published consistently. Now, we are adding all our publications to our Library of Marketing. Ask to select one or two today.
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Proofing is also important. It is often tempting to rush when you are working under a deadline, but it is always better (and much cheaper) to correct a mistake before printing begins. Show your last design to several people, include those who have not worked on the project.
So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he or she know about you?
Every business is unique. When I started my first company, I did a lot of reading and research for my company marketing and sales. I had a lot of questions to ask potential customers to arrive at a program that works for them.
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It’s what I do. It’s what I love to do.
Thanks again for reading. Questions? Mdoc@direct2customers.com or 800-251-3608