If your call-to-action (CTA) does not inspire…
There are other words that inspire action.
I love the word inspires
Once someone clicks on your CTA, they go to a page on your website or a landing page. If the marketing term of “call-to-action” sounds like a military term, I rather use “inspire.” Also, call-to-action always reminds me of the word “sale.” Just about everyone loves a sale.
It's not a sale
But, depending on what you are selling, maybe the word sale is closed in. Simply, it’s not a sale. The mere thought of a sale may not be your brand. If you plan to sell your brand to a new segment in your database, the product or service you select must appear less price sensitive.
LEARN BY DOING
A bit of motivation
Does the word inspire better than call-to-action? Inspire leaves a positive feeling for a customer by telling them the secrets of how to use your product or service benefits. Just about anything but a sale. If your product works the way you hype it, people will buy it at a fair price.
LEARN MORE
At all times, I was learning…
You can to.
Inspiration
My first boss taught me how to make dough. Pizza dough, not money. Using fifty pounds of flour at one time. He inspired me to learn.
Upselling
So, I learned how to “work” a customer. After the order is complete, I was told to remind them to order product B or C, which goes nicely with a pizza.
Will Not Fail
I learned a lot from my first boss. He hired me when I was a sophomore in high school. I did not want to fail him.
Learn by Reading and Doing
It was another introduction for me to learn by reading, learn by doing. I attended a technical high school that used a similar vocation of learning by reading and doing. I thrived in that environment!
Know Your Customer Reach
As a marketer or salesperson, help your customers feel they want to do something. Maybe they need more information, a sample of the product or service or “buy this product and you can do this or that or whatever you want to do.” Inspire them.
Confidence and Motivation
The word confidence is another good marketing term to use. Does your product or service provide confidence by the way it works or how to use it. Maybe to fulfill an ego? That works well, it creates great loyalty. Maybe motivate yourself to find more words.
Summary
What other words align with inspiration? Besides, from my first boss’ lips.
Learn by reading, learn by doing. You’ll find how in the Direct-2-Customer Community.
Learn By Joining DIRECT-2-CUSTOMERS marketing and Forum. Inspiration is a good thing.
Please consider joining us today.
Please share with others–except your competition!
Direct marketing copy is like a puzzle.
Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.
Please join our Direct2Customers Marketing Community today!
This is what I do and what I love to do.
Thanks again for reading. Questions?
Mdoc@direct2customers.com or 800-251-3608
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