or to correctly reorganize one.

Making either decision is difficult. Nobody wants to fail. If you decide not to give up the ghost, and give it a shot, keep it simple. Look closely at your company’s operations and strategies. Determine what you need to improve.

First, what do you know about your customers and prospects? Customers are hard to get or to keep. Marketing and sales must perform and to meet their goals.

There are a variety of practical steps to take with marketing and advertising your company’s products and services to your prospects and customers.

What your company needs.

For a small business, a direct marketing mail strategy is an excellent model to follow. Direct marketing means just that–sending a message directly to a prospect or customer who more than likely will make a purchase, based on collected data.

Next, you will need a list of contacts that have a propensity to buy and tell them why your product is the right choice for them. You will need a copywriter that knows persuadable copywriting.

Last you need creative marketing and advertising offers about your products that were designed for all your prospects and customers. Develop a list of direct marketing goals that include prospects to buy directly from a designed campaign, from lead generation activities you build, and/or supporting your field selling activity and salespeople.

The Heart of Business Success

Creating Profiles and Segments for Prospects and Customers. 

As the sales trickle in, a customer-centric marketing strategy outline should be on your whiteboard, or at the minimum, in your head. If the customer-centric marketing strategy eludes you, here’s a smart start.

For a new, or to reorganize a small business, a customer- centric marketing strategy means you have a goal to fulfill all the needs and wants each customer expects, with a passion to succeed, provide an extra step of service, and do it all with a smile.

Stop and think for a bit about the block quote above. Then place a customer in your shoes. How would you react?

How do you decide to purchase a product or service comparable in pricing and some resemblance of similarity? Was it price sensitive? Did it come in assorted colors? How was the service? After your purchase, what did you think about the customer service?  

Another way to look at customer-centric marketing is-everything marketing starts and ends with your customer… cater to them, listen to them, and react to them. The results are amazing.  

Creating profiles and segments of prospect and customers leads to better response. Start simple. Once you start and see results. you can see what other data; you need to collect. Customers and potential prospects leave data when they make a purchase. Make sure to capture it.

When you email a purchaser, ask them what they think about your service or product. Their answers will probably show you are already doing customer-centric marketing. Collect and record this data. The best marketing strategy that pinpoints the many reasons to keep and gain new customers.  


However, many people who work in a small business management capacity, who read the preceding sentence, will comment, “I know my customers and know what they want. I need more customers because I want to grow.” 

 Do they? Do you? 

Your time is better suited to listen to, talk to, and better understand your customers. This can increase your marketing results, customer acquisition, and customer retention. 

Here are 17 short sentences that can help you learn more about customers. Plus, there is no rule saying you cannot use it with prospects. 


Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608