In today’s marketing and selling, you need a better understanding of the way prospects and customers act. Always write down some of the actions you observe when you and the team are dealing with prospects and customers. Start to build profiles of your prospects and customers. Why? Not everybody responds in the same way. Everyone does not have the same problem.
Usually, a good product and service will help your company grow. As that happens, some of the one-to-one personal dialogue become harder to maintain. Further, customers are evolving, the market is ever-changing and there is more competition, direct and even indirect that you face daily. Match your products to the wants and needs of as many customers and prospects as possible. Looking at this bigger picture, can help develop more creativity.
There are a variety of strategic names, such as a game plan or master plan. In my world of marketing and advertising, creativity is prominent. The art and science of marketing tend to lead one to build creative strategies.
The only known that I am sure of, is not to do nothing. I recently read an article on the CDC website that this pandemic may last through 2021.
Your advantage is what you decide on doing now, going hard after new and present business, will keep working for your company in the new world you are facing when a vaccine is available for controlling and ending the pandemic.
Could you comment how your company has changed the way they are marketing in the pandemic.?
Conversely, if your company is facing tough times in marketing and sales, send me a note or comment about your situation and I’ll be happy to share some suggestions.
Everyone who responds will become a subscriber to our Direct2Customers community.
Before you think of mailing a survey, there probably are many questionnaires and surveys floating around that responses can be slim. So, get creative, get bold. Start with the number one tool to get your customer information.
View marketing as a science. Whatever product or service you offer your audience, everyone is different. The larger the audience, you must adjust your data collection and analysis. You will need to adjust or add new segments and customer profiles on a schedule. Change comes and goes differently within your audience. You are always reading and always doing.
The efficiencies of direct marketing led to a long success for many small business marketing firms and importantly, how to make them work for your small business today. Today I read a report that larger companies are eyeing ways to use it as well.In small businesses...
Sometimes, however, there is a tendency to concentrate so heavily on seeking new customers that we often overlook the ones we already have.