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“Which marketing channel is the best one for us to use?” The best answer may be all of them. What channels do your customers respond to? All your contacts in your databases control the marketing communication channel they use in their company. 

Over the years, I’ve seen many companies achieve success by learning more about how customers use a company’s products and services. Yes, everyone in a company has some knowledge about your market, and your marketing and sales teams know it best.

Landing pages are quite the accomplice to direct marketing+mail. They get visitors the exact information they need to say yes and show how easy it is to place an order. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page.

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

Every business is unique. When I started my first company, I did a lot of reading and research for my company marketing and sales. I had a lot of questions to ask potential customers to arrive at a program that works for them.