I’m looking for answers.

Today, the future success of an organization’s sales team depends on the business leadership and their development strategy. The strategy is usually a blend of their marketing and sales tactics that have developed over the years. Logically, that provides results needed to keep a business growing.

Valuable information you need to know to fine tune marketing and selling in the Covid-19 pandemic.

The only known that I am sure of, is not to do nothing. I recently read an article on the CDC website that this pandemic may last through 2021. 

Your advantage is what you decide on doing now, going hard after new and present business, will keep working for your company in the new world you are facing when a vaccine is available for controlling and ending the pandemic.  

Could you comment how your company has changed the way they are marketing in the pandemic.? 

Conversely, if your company is facing tough times in marketing and sales, send me a note or comment about your situation and I’ll be happy to share some suggestions. 

Everyone who responds will become a subscriber to our Direct2Customers community. 

Customer Choice

My experience as a business owner and a direct marketing geek, I know that sometimes less is more when it comes to choosing. In other words, choice comes with a cost. 

Valuable Pointers That Will Help You…

Personalization pays. Personalized reply cards and letters almost always out-pull non-personalized direct mail as well in email and other communication channels you may select. But you need a guide and a good guide cannot only show you if it’s right for you but can help you learn how to best use it for your situation.

I thought you might want to know a few promos from the USPS…

Recipients can access these links from their daily USPS email notifications. This is an excellent opportunity for mailers to “double down” on their touch points with mail recipients-a digital touch before they open their mailbox and then again when they open the mail piece.

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“I’m looking for answers.” Part Two.

Other organizations who have ventured down similar marketing paths and felt somewhat disappointed, may decide to ramp up sales by adding bodies to the sales force. That may work for a time, but it usually leads to a dead end, leaving you where you started but with less money.

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“I Need a Headline That Work in All Media”

A person reads, listens and watches for knowledge, information, or just for fun, but never to make them work. How the words you choose in your headlines make all the difference of successful marketing and sales campaign.

read more

I’m looking for answers.

Today, the future success of an organization’s sales team depends on the business leadership and their development strategy. The strategy is usually a blend of their marketing and sales tactics that have developed over the years. Logically, that provides results needed to keep a business growing.

read more

Post Dates

January 2021
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