Learning more about your customers adds to better response. Strategically, a customer–centric marketing strategy offers you a different perspective about your customer purchases, which is a use-able tactic in future marketing campaigns. Yes, it is time-consuming, but extremely rewarding. Your customers will tell you a lot about themselves when they make their purchases. Record this data and use it in future marketing campaigns to determine it’s worth.
The only known that I am sure of, is not to do nothing. I recently read an article on the CDC website that this pandemic may last through 2021.
Your advantage is what you decide on doing now, going hard after new and present business, will keep working for your company in the new world you are facing when a vaccine is available for controlling and ending the pandemic.
Could you comment how your company has changed the way they are marketing in the pandemic.?
Conversely, if your company is facing tough times in marketing and sales, send me a note or comment about your situation and I’ll be happy to share some suggestions.
Everyone who responds will become a subscriber to our Direct2Customers community.
View marketing as a science. Whatever product or service you offer your audience, everyone is different. The larger the audience, you must adjust your data collection and analysis. You will need to adjust or add new segments and customer profiles on a schedule. Change comes and goes differently within your audience. You are always reading and always doing.
The efficiencies of direct marketing led to a long success for many small business marketing firms and importantly, how to make them work for your small business today. Today I read a report that larger companies are eyeing ways to use it as well.In small businesses...
Sometimes, however, there is a tendency to concentrate so heavily on seeking new customers that we often overlook the ones we already have.
This form of writing stems from the well-informed point of view. For example,
My name is John Smith, President of XYZ Company, and 99.5% who have purchased Product X, make more in sales than all the other products combined.”
The third person is more authoritative by mentioning the person by name, his or her position and further, by building a clearer brand image for company X.