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Other organizations who have ventured down similar marketing paths and felt somewhat disappointed, may decide to ramp up sales by adding bodies to the sales force. That may work for a time, but it usually leads to a dead end, leaving you where you started but with less money.

Landing pages are quite the accomplice to direct marketing+mail. They get visitors the exact information they need to say yes and show how easy it is to place an order. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page.

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

Sometimes, however, there is a tendency to concentrate so heavily on seeking new customers that we often overlook the ones we already have.

My experience as a business owner and a direct marketing geek, I know that sometimes less is more when it comes to choosing. In other words, choice comes with a cost.