BLOG – MarketingDoc

Today, the future success of an organization’s sales team depends on the business leadership and their development strategy. The strategy is usually a blend of their marketing and sales tactics that have developed over the years. Logically, that provides results needed to keep a business growing.

The only known that I am sure of, is not to do nothing. I recently read an article on the CDC website that this pandemic may last through 2021. 

Your advantage is what you decide on doing now, going hard after new and present business, will keep working for your company in the new world you are facing when a vaccine is available for controlling and ending the pandemic.  

Could you comment how your company has changed the way they are marketing in the pandemic.? 

Conversely, if your company is facing tough times in marketing and sales, send me a note or comment about your situation and I’ll be happy to share some suggestions. 

Everyone who responds will become a subscriber to our Direct2Customers community. 

My experience as a business owner and a direct marketing geek, I know that sometimes less is more when it comes to choosing. In other words, choice comes with a cost. 

Personalization pays. Personalized reply cards and letters almost always out-pull non-personalized direct mail as well in email and other communication channels you may select. But you need a guide and a good guide cannot only show you if it’s right for you but can help you learn how to best use it for your situation.