Not Every Direct Marketing Strategy Will Suit Every business
View marketing as a science. Whatever product or service you offer your audience, everyone is different. The larger the audience, you must adjust your data collection and analysis. You will need to adjust or add new segments and customer profiles on a schedule. Change comes and goes differently within your audience. You are always reading and always doing.
Direct marketing has hundreds of tactics to reach your customers…
The efficiencies of direct marketing led to a long success for many small business marketing firms and importantly, how to make them work for your small business today. Today I read a report that larger companies are eyeing ways to use it as well.In small businesses...
Here is a Short Story About Buying into a Long Tail
Sometimes, however, there is a tendency to concentrate so heavily on seeking new customers that we often overlook the ones we already have.
The Art of Copywriting
This form of writing stems from the well-informed point of view. For example,
My name is John Smith, President of XYZ Company, and 99.5% who have purchased Product X, make more in sales than all the other products combined.”
The third person is more authoritative by mentioning the person by name, his or her position and further, by building a clearer brand image for company X.
Copyright secured by Digiprove © 2020 J. Mike Deuerling
Comments