Hey marketers, “did you hear the latest about Informed Delivery from the US Postal System?”

Informed Delivery® is a free and optional notification feature that gives residential consumers the ability to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon. 

Are Today’s Customers Harder to Reach?

So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he or she know about you?

The Six Secrets of No-Surprise Printing

Proofing is also important. It is often tempting to rush when you are working under a deadline, but it is always better (and much cheaper) to correct a mistake before printing begins. Show your last design to several people, include those who have not worked on the project.

Valuable Pointers That Will Help You…

Personalization pays. Personalized reply cards and letters almost always out-pull non-personalized direct mail as well in email and other communication channels you may select. But you need a guide and a good guide cannot only show you if it’s right for you but can help you learn how to best use it for your situation.

The Six Secrets of No-Surprise Printing

Proofing is also important. It is often tempting to rush when you are working under a deadline, but it is always better (and much cheaper) to correct a mistake before printing begins. Show your last design to several people, include those who have not worked on the project.

read more

Are Today’s Customers Harder to Reach?

So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he or she know about you?

read more

Why do I Share Content?

Every business is unique. When I started my first company, I did a lot of reading and research for my company marketing and sales. I had a lot of questions to ask potential customers to arrive at a program that works for them.

read more

Seven Fundraiser Tips to Reach Supporters…

How do professional nonprofit fundraisers raise millions of dollars for their non-profits every year? What are their secrets to fundraising? The answer is trust and establishing confidence in direct copywriting.

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Post Dates

January 2021
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