Does Marketing and Advertising Activity Create An “OPPORTUNITY” for Your Customers?
When you decide to use direct mail, make it even more powerful. The purpose of all marketing, direct mail included, is to motivate a prospect or customer to act: to call, order, buy, request information, visit your website, or whatever, to take the next step.
Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…
Not long after the emergence of a digital marketing strategy, many industries had jumped on board the digital highway, embracing these new channels. However, in the mortgage and financial industry, the benefits of this the new medium created some confusion. So, many firms in the industry held back, and continued to use the marketing tactics that worked for them in the past.
Proven ways to increase customers and take your small business to the next level
I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.
The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.
Why Use Four Simple Steps to Sharpen Your Proofing Skills?
“I used a spellchecker,” you say. “So, I know it’s got to be perfect!” But, oh how wrong you are.
Sure, a spellchecker catches blatant spelling errors. But what about the time you typed form when you meant from? Or (as noted in our headline example) when you typed you when you meant your? The instead of they? Of instead of off?
Part Two-If you are serious about marketing and sales, that will increase revenue…
When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.
If you are serious about marketing and sales, that will increase revenue…
Creative marketing strategies outline a broad plan of action that best uses the organization’s resources to achieve a marketing goal. Marketing strategies are the specific actions taken by the organization to communicate with the select primary target groups.
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