Do YOU Know the Three Important Letters in YOUr Direct Marketing? Mail? Email? Social? Lead Gen?

Do YOU Know the Three Important Letters in YOUr Direct Marketing? Mail? Email? Social? Lead Gen?

Do YOU Know the Three Important Letters in YOUr Direct Marketing? Mail? Email? Social? Lead Gen?

Well, I do, and I love to share it with YOU.

Many people say as the changes in technology are rapid but not as fast, as the words in copywriting, direct marketing, mail, and lead generating fade into a loss of popularity. Some come and go, while others are constants for the immediate future, but they also are shrinking.

Such words remain constant for a reason–they never lose their effectiveness. Next time when you develop copy for a direct marketing and advertising promotion, keep in mind the following staples in direct marketing vocabulary.

Foremost, YOU!

A few old geezers in your past business life probably taught you the first word you learn in copywriting. While writing copy for advertising, direct marketing, mail, sales, and so forth, you appear close and personal with your reader, referring to them as you. You speak to them one person at a time about features and benefits, interests, ambitions, desires, and so forth.

Like, for instance, how many times the word “we,” “us” or “our” appear in direct marketing and sales copywriting, rather than “you.” If you are using these words, they draw away the attention from the reader’s need to you as a seller. Still, when using the word “you,” the message grabs the eye directly toward the prospects and customers reading your material.

I reassure the folks reading our copy they are important because you understand their needs, wants and desires. Altogether, a copywriter’s first objective is to get the copy read. How to use the word “you” grabs the reader’s attention, which is more than likely will attract people to react and hopefully make a purchase.

Copywriters use the effective “you get,” copy focused on the “you.” You as a rule is considered being one of the most effective copywriting power words, ranking right up there with freenew and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

Test drive the “you” on your next copy for marketing and sales prospecting. Believe me, this can make a difference to you.

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling
Seriously, Why Do I Need a Landing Page?

Seriously, Why Do I Need a Landing Page?

Seriously, Why Do I Need a Landing Page?

Really-it’s more than your last chance for a purchase now!

You risk the chance of losing the customer forever.

A landing page creates a sense of urgency or immediacy—giving customers and prospects a reason to buy or to act now! Force the action, response, or the purchase to occur now, rather than later or not at all.

When You Learn More, You Will Earn More.

  1. A landing web page allows your customers to access a web page that speaks directly to them. It is a great tool for integrating offline, online, and email messages to increase the effectiveness of your direct marketing campaigns.
  2. Use proper design elements. The design of the page can influence the reader’s feeling of the offer’s urgency.
  3. Learn by reading, learn by doing.
  4. Do not request too much information. Put yourself in the reader’s shoes—there is nothing more off-putting than a request for excessive personal information. 
  5. You can have fun with direct marketing in the traditional and digital worlds—combine tricks and tactics, work with benefits, and motivate your readers to consider something new.
  6. Landing pages are quite the accomplice to other direct marketing communication channels.
  7. Give the reader a little motivation or an offer of value. Do not get greedy, just go for one goal and you will capture more later.
  8. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page. Consider employing a game or contest to attract more people to learn more about your company or organization.

Direct marketing mail, email, plus other affordable communication channels increase more participation and successful campaigns.

Don’t forget about ABT – Always Be Trying or is it Always Be Testing? Either will work for you, so try ABT in your next marketing campaign. 

Please share with others–except your competition!

Direct marketing copy is like a puzzle.

Sharing my time with you is not over at the end of a post. There are many ideas I experienced in owning a small business. My ideas about using and writing direct marketing and customer-centric copy are from my experience as a small business owner and a marketing entrepreneur in marketing, advertising, and selling content, articles, reports based on my philosophy of people learn by reading, then learn by doing.

Please join our Direct2Customers Marketing Community today!

This is what I do and what I love to do.

Thanks again for reading. Questions?

Mdoc@direct2customers.com or 800-251-3608

Digiprove sealCopyright secured by Digiprove © 2021-2022 J. Mike Deuerling
BLOG – MarketingDoc

BLOG – MarketingDoc

How to Get Customer and Audience Feedback…

Before you think of mailing a survey, there probably are many questionnaires and surveys floating around that responses can be slim. So, get creative, get bold. Start with the number one tool to get your customer information.

Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…

Not long after the emergence of a digital marketing strategy, many industries had jumped on board the digital highway, embracing these new channels. However, in the mortgage and financial industry, the benefits of this the new medium created some confusion. So, many firms in the industry held back, and continued to use the marketing tactics that worked for them in the past.  

Here’s how to use a secret B2B marketing code…

Many of today’s successful B2B campaigns are using a variety of strategies in direct marketing, direct response, customer-centric, data driven, websites and landing pages, social media, digital and content marketing with a variety of communication channels to reach contacts and turn them into customers.

Part Two-If you are serious about marketing and sales, that will increase revenue…

When selecting your advertising tactics, it’s important to keep your message consistent. A communication may take a considerable number of “direct hits” to get your prospects to act. So, if you leave the marketing and advertising channels too quickly, you’re taking an enormous risk that a contact will remove your company from their memory. Be patient.

Direct Mail Made Quite a Few Buck$ for Mortgage and Financial Firms When Mailing to Customers and Prospects…

Not long after the emergence of a digital marketing strategy, many industries had jumped on board the digital highway, embracing these new channels. However, in the mortgage and financial industry, the benefits of this the new medium created some confusion. So, many firms in the industry held back, and continued to use the marketing tactics that worked for them in the past.  

read more

Proven ways to increase customers and take your small business to the next level

I created a tour of the E-book, so you can learn more about each module, and how Kristen, a small business marketing manager, got on board to help her boss get more business. Just follow the purple arrows on the left of the page, pointing downward after clicking on this page link.
The slide presentation reads like a walk-through on how to increase your efficiency of marketing, advertising, and selling using the first Module, A Situation Analysis, with thought-provoking questions, to get a better understanding of a company like yours in marketing, selling and other business operations. Check out the E-book table of contents on the second slide in the presentation.

read more

Why Use Four Simple Steps to Sharpen Your Proofing Skills?

“I used a spellchecker,” you say. “So, I know it’s got to be perfect!” But, oh how wrong you are.
Sure, a spellchecker catches blatant spelling errors. But what about the time you typed form when you meant from? Or (as noted in our headline example) when you typed you when you meant your? The instead of they? Of instead of off?

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    Digiprove sealCopyright secured by Digiprove © 2020 J. Mike Deuerling