Do YOU Know the Three Important Letters in YOUR Direct Marketing? Mail? Email? Social? Lead Gen?

Do YOU Know the Three Important Letters in YOUR Direct Marketing? Mail? Email? Social? Lead Gen?

Well, I do, and I love to share it with YOU. 

Similar people say as the changes in technology are rapid, but not as fast, words in copywriting, direct marketing, mail, and lead generating, fade and flow in popularity. Some come and go, while others are constants for the immediate future, which is also shrinking.

Such words remain constant for a reason–they never lose their effectiveness. Next time when you develop copy for a direct marketing and advertising promotion, keep in mind the following staples in direct marketing vocabulary.

YOU!

A few old geezers in your past, probably taught you the first word you learn in copywriting. While writing copy for advertising, direct marketing, mail, sales, and so forth, you appear close and personal with your reader, referring to them as you. You speak to them one person at a time about features and benefits, interests, ambitions, and desires.

Like for instance, how many times the word “we,” “us” or “our” appear in direct marketing and sales copywriting, rather than “you.” If you are using these words, they draw away the attention from the reader’s need to you as a seller. Still, when using the word “you,” the message catches the eye directly toward the prospects and customers.

I reassure the folks reading the copy they are important that YOU understand their needs, wants and desires. Altogether, a copywriter’s first aim is to get the copy read. How to use the word “you” grabs the reader’s attention, which is more than likely will attract people to make a purchase.

Copywriters use the effective “you get,” copy focused on the “you.” Right now your offer is “You get two of these, and you get four,” never, “We give two of these and four of those.”

Test drive the “you” on your next copy for marketing and sales prospecting. Believe me, this can make a difference for you.

   Please share with others – except your competition! Your time is genuinely appreciatedPlease join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your Direct2Customer community. 

  It’s what we do. It’s what we love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

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A Landing Page

A Landing Page

When You Learn More, You Will Earn More.

This landing web page allows your customers to access web pages that speak directly to them.  It is a great tool for integrating offline, online and email messages to increase the effectiveness of your direct marketing+mail campaigns. 

Include a call-to-action.

Create a sense of urgency or immediacy—give them a reason to buy or act now! Force the action, response, or buy to occur now, rather than later or not at all.

“Use proper design elements. The design of the page can influence the reader’s feeling of the offer’s urgency.”

“Learn by reading, Learn by doing.”

MarketingDoc

Do not request too much information. Put yourself in the reader’s shoes—there is nothing more off-putting than a request for excessive personal information. 

You can have fun with direct marketing in the traditional and digital worlds—combine tricks and tactics, work with benefits, and motivate your readers to consider something new.

Landing pages are quite the accomplice to direct marketing communication channels.

Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page. 

Think direct marketing+mail = 

ABT – Always Be Trying or it is Always Be Testing.  

Either one will work for you, so give ABT a try. 

 

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

   Please share with others – except your competition! Your time is genuinely     appreciatedPlease join our Direct2Customers Marketing Community today!

  Learning and doing, marketing, and selling ideas, is what you’ll find at your                     Direct2Customer community. 

  It’s what we do. It’s what we love to do. 

  Thanks again for reading. Questions?  Mdoc@direct2customers.com or 800-251-3608 

         

Digiprove sealCopyright secured by Digiprove © 2021 J. Mike Deuerling
BLOG – MarketingDoc

BLOG – MarketingDoc

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Meet with non-competing business associates you admire and even your customers. Other people to know may be in your local chamber of commerce, junior colleges, a community business association or in local business schools.

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This form of writing stems from the well-informed point of view. For example,
My name is John Smith, President of XYZ Company, and 99.5% who have purchased Product X, make more in sales than all the other products combined.”
The third person is more authoritative by mentioning the person by name, his or her position and further, by building a clearer brand image for company X.

Do YOU Know the Three Important Letters in YOUR Direct Marketing? Mail? Email? Social? Lead Gen?

While writing copy for advertising, direct marketing, mail, sales, and so forth, you appear close and personal with your reader, referring to them as you. You speak to them one person at a time about features and benefits, interests, ambitions, and desires.

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Are Today’s Customers Harder to Reach?

So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he or she know about you?

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Why do I Share Content?

Every business is unique. When I started my first company, I did a lot of reading and research for my company marketing and sales. I had a lot of questions to ask potential customers to arrive at a program that works for them.

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Seven Fundraiser Tips to Reach Supporters…

How do professional nonprofit fundraisers raise millions of dollars for their non-profits every year? What are their secrets to fundraising? The answer is trust and establishing confidence in direct copywriting.

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January 2021
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    Digiprove sealCopyright secured by Digiprove © 2020 J. Mike Deuerling