“Which marketing channel is the best one for us to use?” The best answer may be all of them. What channels do your customers respond to? All your contacts in your databases control the marketing communication channel they use in their company.
Informed Delivery® is a free and optional notification feature that gives residential consumers the ability to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon.
Learning more about your customers adds to better response. Strategically, a customer–centric marketing strategy offers you a different perspective about your customer purchases, which is a use-able tactic in future marketing campaigns. Yes, it is time-consuming, but extremely rewarding. Your customers will tell you a lot about themselves when they make their purchases. Record this data and use it in future marketing campaigns to determine it’s worth.
Many of today’s successful B2B campaigns are using a variety of strategies in direct marketing, direct response, customer-centric, data driven, websites and landing pages, social media, digital and content marketing with a variety of communication channels to reach contacts and turn them into customers.
Personalization pays. Personalized reply cards and letters almost always out-pull non-personalized direct mail as well in email and other communication channels you may select. But you need a guide and a good guide cannot only show you if it’s right for you but can help you learn how to best use it for your situation.
The postal service reminds us today, nearly four in five B2B companies open most of their direct mail. Digital marketing and advertising tactics are playing a major role generating interest among consumers who are not already customers. Demand creation through...