Do YOU Know the Three Important Letters in YOUR Direct Marketing? Mail? Email? Social? Lead Gen?

While writing copy for advertising, direct marketing, mail, sales, and so forth, you appear close and personal with your reader, referring to them as you. You speak to them one person at a time about features and benefits, interests, ambitions, and desires.

A Landing Page

Landing pages are quite the accomplice to direct marketing+mail. They get visitors the exact information they need to say yes and show how easy it is to place an order. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page.

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

Pick A Marketing Communication Channel, But Not Just Any Channel

The choice is theirs. Customers and prospects have more choices to buy than just your company. If your business is in everyone’s busy book, how do you stand out? So, for instance, a direct marketing strategy is one of the more valuable tools in building an offer. An offer is vital for success. Still, many businesses assume their product is good enough to sell as is without an offer. Guess what? Wrong.

QUANTITY VS. QUALITY…

While there is a lot of creativity that goes into writing and designing your marketing communications, testing should be a careful and disciplined process.

The key takeaway is to test one marketing or advertisement message at a time. Plus, check out your analytics for additional campaign insights for maximizing your profit.

A Landing Page

Landing pages are quite the accomplice to direct marketing+mail. They get visitors the exact information they need to say yes and show how easy it is to place an order. Direct marketing can make a buying experience more pleasant for the customer and measure the effectiveness of different ads, copy or design with a landing page.

Give the reader a little incentive, or an offer of value. Do not get greedy, just go for one goal and you will capture more later.

read more

Pick A Marketing Communication Channel, But Not Just Any Channel

The choice is theirs. Customers and prospects have more choices to buy than just your company. If your business is in everyone’s busy book, how do you stand out? So, for instance, a direct marketing strategy is one of the more valuable tools in building an offer. An offer is vital for success. Still, many businesses assume their product is good enough to sell as is without an offer. Guess what? Wrong.

read more

QUANTITY VS. QUALITY…

While there is a lot of creativity that goes into writing and designing your marketing communications, testing should be a careful and disciplined process.

The key takeaway is to test one marketing or advertisement message at a time. Plus, check out your analytics for additional campaign insights for maximizing your profit.

read more

Valuable information you need to know to fine tune marketing and selling in the Covid-19 pandemic.

The only known that I am sure of, is not to do nothing. I recently read an article on the CDC website that this pandemic may last through 2021. 

Your advantage is what you decide on doing now, going hard after new and present business, will keep working for your company in the new world you are facing when a vaccine is available for controlling and ending the pandemic.  

Could you comment how your company has changed the way they are marketing in the pandemic.? 

Conversely, if your company is facing tough times in marketing and sales, send me a note or comment about your situation and I’ll be happy to share some suggestions. 

Everyone who responds will become a subscriber to our Direct2Customers community. 

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A Layout of Creative Marketing Begins with… 

Usually, a good product and service will help your company grow. As that happens, some of the one-to-one personal dialogue become harder to maintain. Further, customers are evolving, the market is ever-changing and there is more competition, direct and even indirect that you face daily.  Match your products to the wants and needs of as many customers and prospects as possible. Looking at this bigger picture, can help develop more creativity. 

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July 2020
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