My experience as a business owner and a direct marketing geek, I know that sometimes less is more when it comes to choosing. In other words, choice comes with a cost.
Selecting the best strategy or using a variety of strategies is common, but first do your homework. Just as you can’t fit your feet in a shoe size smaller than yours, you need strategies that work well with your staff and marketplace.
What you need to do is think carefully about what you sell, to whom, and how best to make them want to act.
“Which marketing channel is the best one for us to use?” The best answer may be all of them. What channels do your customers respond to? All your contacts in your databases control the marketing communication channel they use in their company.
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