While there is a lot of creativity that goes into writing and designing your marketing communications, testing should be a careful and disciplined process.
The key takeaway is to test one marketing or advertisement message at a time. Plus, check out your analytics for additional campaign insights for maximizing your profit.
The only known that I am sure of, is not to do nothing. I recently read an article on the CDC website that this pandemic may last through 2021.
Your advantage is what you decide on doing now, going hard after new and present business, will keep working for your company in the new world you are facing when a vaccine is available for controlling and ending the pandemic.
Could you comment how your company has changed the way they are marketing in the pandemic.?
Conversely, if your company is facing tough times in marketing and sales, send me a note or comment about your situation and I’ll be happy to share some suggestions.
Everyone who responds will become a subscriber to our Direct2Customers community.
Usually, a good product and service will help your company grow. As that happens, some of the one-to-one personal dialogue become harder to maintain. Further, customers are evolving, the market is ever-changing and there is more competition, direct and even indirect that you face daily. Match your products to the wants and needs of as many customers and prospects as possible. Looking at this bigger picture, can help develop more creativity.
In today’s marketing and selling, you need a better understanding of the way prospects and customers act. Always write down some of the actions you observe when you and the team are dealing with prospects and customers. Start to build profiles of your prospects and customers. Why? Not everybody responds in the same way. Everyone does not have the same problem.
There are a variety of strategic names, such as a game plan or master plan. In my world of marketing and advertising, creativity is prominent. The art and science of marketing tend to lead one to build creative strategies.
My experience as a business owner and a direct marketing geek, I know that sometimes less is more when it comes to choosing. In other words, choice comes with a cost.