Usually, a good product and service will help your company grow. As that happens some of the one-to-one personal dialogue become harder to maintain. Further, customers are evolving, the market is ever-changing and there is more competition, direct and even indirect that you face daily. Match your products to the wants and needs of as many customers and prospects as possible. Looking at this bigger picture, can help develop more creativity.
In today’s marketing and selling, you need a better understanding of the way prospects and customers act. Always write down some of the actions you observe when you and the team are dealing with prospects and customers. Start to build profiles of your prospects and customers. Why? Not everybody responds in the same way. Everyone does not have the same problem.
There are a variety of strategic names, such as a game plan or master plan. In my world of marketing and advertising, creativity is prominent. The art and science of marketing tend to lead one to build creative strategies.
My experience as a business owner and a direct marketing geek, I know that sometimes less is more when it comes to choosing. In other words, choice comes with a cost.
Prospects and customers will overlook the best words and most monumental ideas unless something grabs their attention. Producing “grabbers” work well with about any communication channel today.
The grabber for direct mail is ???
What you need to do is think carefully about what you sell, to whom, and how best to make them want to act.