Hey marketers, “did you hear the latest about Informed Delivery from the US Postal System?”

Hey marketers, “did you hear the latest about Informed Delivery from the US Postal System?”

And this service is FREE! 

Most every mailing campaign can benefit by taking advantage of this great innovation available from the US postal System. Yes, it is FREE! If you care to see examples of just how creative and effective Informed Delivery can be, read on and I’ll share as much as possible. People are really getting it, and it’s making a difference to them. 

Informed Delivery 

Informed Delivery® is a free and optional notification feature that gives residential consumers the ability to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon. Informed Delivery benefits the entire household by allowing users to view what is coming to their mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device. 

How do you get started? 

You must live in an eligible ZIP Code™ location and be able to verify your identity in order to sign up for Informed Delivery.  In rare instances, you may live in an eligible ZIP Code, but cannot sign up for the feature because your individual mailbox is not uniquely coded; this coding determines which images are provided to each Informed Delivery user and ensures that users view mail destined for their address only.   

While most addresses are uniquely coded, not all are, especially in high density areas (e.g., apartment buildings or condos). If your address is not uniquely coded, you will not be able to sign up for Informed Delivery at this time, but please check back later. USPS is working to increase the number of addresses with access to Informed Delivery. 

How does Informed Delivery work? 

The United States Postal Service® (USPS) snaps the image of the front of a letter-sized mail while running through our automated mail sorting equipment. USPS is now using those images to provide digital notifications to users in advance of the delivery of physical mail. 

Users receive emails to the email address in their personal USPS.com® account containing grayscale images of the exterior, address side of up to 10 pieces of incoming letter-sized mail that is arriving soon. These images are also accessible on the Informed Delivery dashboard at informed delivery.USPS.com. Only the first 10 pieces of mail appear in the email currently.  

The remaining mail images can be viewed on your dashboard. This measure helps limit the size of emails being sent to users. Additionally, participating mailers can supplement their digital mail piece with a clickable and interactive color image below the grayscale image or provide an image to replace the grayscale image. 

Some mail pieces (e.g., catalogues or magazines) are not imaged by our automated equipment and will not appear in your Informed Delivery notification. If a scan is detected on these types of mail pieces, users will see a message stating, “A mail piece for which we do not currently have an image is included in today’s mail.” 

For any item with USPS Tracking®, including items such as Certified Mail® and Registered Mail®, users can view the delivery status in Informed Delivery notifications. Users can also provide USPS Delivery Instructions®, manage their notifications, and schedule redelivery from the dashboard. Users can also receive USPS Tracking updates for incoming packages via separate email or text notifications. 

The dashboard displays mail images for a seven-day period, and package information displays for 15 days after each package has been delivered. Users can opt-in to receive separate email or text notifications with status updates for incoming packages, too. 

Stay tuned for additional information. 

Thanks for reading. If you have any comments or questions, reach me at Mdoc@direct2customers.com

 

800-251-3608     

      

 

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Use essential and reliable marketing channels to reach customers…

Use essential and reliable marketing channels to reach customers…

that will lead you to better and stronger business relationships in your marketplace. 

 

The main goal for today’s direct marketing mail department is to get someone to buy your product without killing your marketing budget. Sounds simple enough, right? It’s akin to a road map. You need more than one communication channel to alert your customers and prospects that your company has the best product for their needs and wants. Thus, a direct marketing mail customer map is well worth building. Here are few ideas on channel selection to help you get started.

Direct mail map. Most, if not all direct marketing mail professionals have a very strong motivation gene in their DNA to go after the consumer tooth and nail. For instance, they need to write powerful copy. Direct marketing mail copywriters know they need to get the reader’s attention and follow up with an offer no one can refuse. Don’t neglect specific design tactics which will attract the reader by checking out your mail piece. Increase frequency of messages is why you need to select another channel. For example, like email  within your budget.  

Email map. Some see it as a competitor, but it is a rather large marketing channel you should not ignore. Why? Email is a good channel to use with direct mail. The most obvious technique is to announce your direct mail campaign a few days before it arrives. Another way to boost response is to follow up on a direct marketing mail campaign with an e-mail message. A third strategy is to run parallel campaigns. Your direct mail piece and e-mail are timed to arrive at about the same time and present a very similar offer. 

 

Landing Page map. Landing pages with CTA’s, (calltoaction) are designed to get a response, working closely in conjunction with a direct marketing mail strategy. Similar copy and design in the mailer, will help pull the reader into your message. They give readers the exact information they need to say yes and demonstrate how easy it is to place an order. Direct marketing mail can make a buying experience more enjoyable for your customers and you can measure the effectiveness of different advertisements on landing pages. Working in a B2B company, landing pages are a necessity even when using them with email. 

A digital mailbox map. In a rather innovative way, any direct marketing mailing list you purchase, may offer you to match mailing addresses to arrive at an IP address. Once the business IP address is determined, every time someone goes online, a very similar looking and appealing banner ad pops up on their screen. Even the US post office is jumping on a marketing innovation. They recently released Informed Delivery and get this, its free.  An article that offers more information on this unique tool is found on an a recent post.

Don’t forget, the more channels of communication you use, the more impressions your message makes, increases the likeliness of reaching your contact or even making a sale. 

As people search the internet, visit discussion groups or other social media channels looking for resources, there are many answers you need to contemplate. When customers enter such a sea of solutions, looking for other channels to add to direct marketing mailthere are many different types you may encounter.

 

Learning more about your customers adds to better response. Strategically, a customer–centric marketing strategy offers you a different perspective about your customer purchases, which is a use-able tactic in future marketing campaigns. Yes, it is time-consuming, but extremely rewarding. Your customers will tell you a lot about themselves when they make their purchases. Record this data and use it in future marketing campaigns to determine it’s worth.   

Thanks for reading. If you have a question or comment you would like me to answer send your email to Mdoc@direct2customers.com.

800-251-3608

 

 

 

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